What kind of emotions: pleasure, inspiration, creativity
What styles: romantic, innocent romantic
Prints: a variety of prints with different themes
Forms: different, mostly rigid
Archetype: Gera, Kora, Innocent, Lover
Brioni
Elegant, and sophisticated, known for its exceptional Italian tailoring, luxury fabrics, and impeccable craftsmanship...
Values: power, authority, influence, prestige
Colours: dark, basic, sophisticated colours
Country: Italy
Which symbols: luxury
What's the impression: impression of authority and competence
What kind of emotions:calm and confidence
What styles: business style
Textures: natural fine wool, silk
Prints: no print
Forms: graphical stable form
Archetype: Ruler, Hero, Afina, Gera, Persefona
Brunello cucinelli
The character of the Brunello Cucinelli brand is refined, artisanal, and understatedly luxurious, blending timeless elegance with a focus on ethical craftsmanship and premium materials...
Coccinelle is a refined Italian brand known for its elegant and contemporary accessories....
Products:bags, shoes and accessories
Values: freedom of self-expression
Country: Italy
Colours: different colours
What's the impression: self-confidence
What kind of emotions: satisfaction and relaxation
What styles: casual and sport
Textures: high quality leather and eco materials
Forms: various forms
Archetype: Outlow, Lover, Everyman, Artemida
Colmar
Sport...Italian brand renowned for its high-performance outerwear, blending technical innovation with stylish design, particularly in sports and casual wear...
Values: sport, travelling, freedom, exploring
Country: Italy
Colours: colours in natural tones
Which symbols: symbolising freedom
What's the impression: impression of the value of comfort, freedom
What kind of emotions: joy and inspiration, the power of freedom, exploring
Colours: natural base colours, denim, khaki, basic colours
Which symbols: outerwear brand
What's the impression: impression of openness and curiosity for discovery
What kind of emotions: calmness and gentleness, openness
What styles: casual, sport
Textures:comfortable and warm materials
Prints: no
Forms: soft, flexible
Archetype: Explorer, Dimetra, Caregiver
Iceberg
Friendship and companionship are the most important values
Values: sport, travelling, freedom, exploring
Country: Italy
Colours: colours in natural tones
Which symbols: symbolising freedom
What's the impression: impression of the value of comfort, freedom
What kind of emotions: joy and inspiration, the power of freedom, exploring
What styles: casual and sport
Textures: comfortable materials
Prints: text print, print variety
Forms: sports, flexible, many elements and fittings
Archetype: Explorer, Outlow, Everyman, Artemida
Jimmy Choo
Friendship and companionship are the most important values
Values: sports, sexuality, youthful
Brand: designer luxury shoes
Country: UK
Colours: different colours
What's the impression: dynamism, drive for achievement
What kind of emotions: joy, pleasure, inspiration
What styles: casual, business, drama
Textures: high quality leather and eco materials
Prints: decorations shiny shoe elements, swarovski elements
Forms: dynamic asymmetrical forms
Archetype: Explorer, Outlow, Everyman, Artemida
Joop
Bold and contemporary designs, Joop! offers a range of products including clothing, accessories, fragrances, and home goods. The brand is recognized for its youthful, edgy style, often featuring vibrant colors and modern silhouettes...
Values: success and authority
Colours: denim, basic practical colours, sometimes brightly coloured things, but with an uncomplicated cutting
Country: Germany
What's the impression: professional but relaxed at the same time, sport.
What kind of emotions: peace and confidence
What styles: classic style, drama combined with ladylike style, mix of styles
Textures: fine wool, silk, a combination of hard and light fabrics.
Prints: with no prints or text
Forms: clothes hold their shape, with rigid elements
Friendship and companionship are the most important values
Values: sports, sexuality, youthful
Country: US
Colours: different colours
Which symbols: logo print
What's the impression: pleasure, inspiration, aggression, sexuality
What kind of emotions: joy, pleasure, inspiration, aggression, sexuality
What styles: casual, sport, drama
Textures: denim, texture combinations, leather
Prints: logo, various prints
Forms: soft, flexible, dynamic asymmetrical forms
Archetype: Explorer, Outlow, Everyman, Artemida
Just Cavalli
Just Cavalli is a fashion brand launched in 2000 by Italian designer Roberto Cavalli as a youthful and contemporary extension of his main label. Known for its bold, vibrant, and eclectic style, Just Cavalli offers a wide range of clothing, accessories, and fragrances. The brand often features animal prints, bold patterns, and luxurious materials, reflecting Cavalli’s signature flair for extravagant and daring fashion. Just Cavalli caters to a younger, trend-conscious audience, combining Italian craftsmanship with modern, rebellious designs.
Values: sports, sexuality, youthful, boldness
Country: Italy
Colours: different colours
Which symbols: logo print, sports elements
What's the impression: dynamism, activity, unity with nature
What kind of emotions: pleasure, aggression, contempt, self-confidence
The brand's style is characterized by clean lines, comfort, and timeless appeal, making it a symbol of understated luxury and sophistication...
Values: sports, sexuality, youthful
Country: France
Colours: different colours
Which symbols: logo print
What's the impression: pleasure, inspiration, dynamic
What kind of emotions: joy, pleasure, inspiration, relaxation
What styles: casual, sport
Textures: denim, comfortable natural fabrics
Prints: logo, various prints
Forms: soft, flexible, sporting
Archetype: Explorer, Outlow, Everyman, Artemida
Le Silla
Renowned for its glamorous and feminine designs, the brand specializes in high-end shoes that combine elegance, craftsmanship, and cutting-edge fashion. Le Silla is known for its attention to detail, using premium materials and intricate embellishments, often featuring bold designs with a focus on high heels, stilettos, and statement boots...
Values: gorgeous femininity
Brand: designer luxury shoes
Country: Italy
Colours: different colours
What's the impression: dynamism, drive for achievement
What kind of emotions: joy, pleasure, inspiration
What styles: casual, business, drama
Textures: high quality leather and eco materials
Prints: decorations shiny shoe elements, swarovski elements
