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The people who created fashion, its history – each made their own unique contribution and this is what generations of designers and fashion designers copy. How interesting it is to research these unique personalities, the style of their work – because everyone has a unique feature and a unique handwriting in creating fashion. How is it!?!? To create new things, to challenge the “rules” and to make as many mistakes on the way to success…These people and their brands are a 100% source of inspiration and energy. And of course nowadays there are many unique young and creative people, but today we are more flexible and more interested in innovation and creativity.
- Positive values - open-mindedness, friendliness
- Negative values - procrastination, preference for short-term pleasures
- Colours- denim and basic practical colours
- Which symbols - symbolising freedom
- What's the impression -impression of the value of comfort, freedom, openness to friendship
- What kind of emotions - joy and sadness, nostalgia and inspiration, the power of emotion dominates over control
-What styles: casual and sport
- How achieves the goal- slow, prone to change decisions
- Textures - comfortable materials
- Prints - text print, cartoon characters, humour
- Forms - soft, flexible
Coco Chanel, born Gabrielle Bonheur Chanel in 1883, revolutionized the world of fashion by breaking free from the restrictive styles of her time and introducing a new, liberating vision for women. Raised in an orphanage after the death of her mother, Chanel developed a fierce independence and resilience that later became evident in her bold designs. Chanel’s approach to fashion was rooted in simplicity and elegance. She rejected the heavily structured and ornate garments of the early 20th century, instead opting for comfort, practicality, and timeless chic. Her introduction of the iconic little black dress in 1926, and her creation of the Chanel suit, became enduring symbols of modern style. Chanel was also a trailblazer in using jersey fabric, which was traditionally reserved for men’s underwear, to create luxurious, yet comfortable clothing for women.
Beyond clothing, Chanel made a significant impact on accessories and fragrances. Her perfume, Chanel No. 5, launched in 1921, became one of the most famous scents in history, blending luxury with accessibility. The fragrance symbolized her philosophy of modern femininity—uncomplicated but sophisticated. Her personal life was as iconic as her designs. Known for her relationships with influential men, including aristocrats and artists, Chanel always maintained a certain mystery about her past, fueling her allure. Despite facing challenges, including the closure of her fashion house during World War II, she made a remarkable comeback in the 1950s, solidifying her position as a fashion legend. Chanel’s influence is still felt today, with her brand continuing to be one of the most prestigious and innovative in the world. Her legacy is one of independence, innovation, and a timeless aesthetic that forever changed the way women dress.
- Positive values - open-mindedness, friendliness
- Negative values - procrastination, preference for short-term pleasures
- Colours- denim and basic practical colours
- Which symbols - symbolising freedom
- What's the impression -impression of the value of comfort, freedom, openness to friendship
- What kind of emotions - joy and sadness, nostalgia and inspiration, the power of emotion dominates over control
-What styles: casual and sport
- How achieves the goal- slow, prone to change decisions
- Textures - comfortable materials
- Prints - text print, cartoon characters, humour
- Forms - soft, flexible
Hermès, founded in 1837 by Thierry Hermès, began as a workshop crafting high-quality leather harnesses and bridles for European nobility. Its roots in equestrian craftsmanship laid the foundation for the brand’s enduring reputation for luxury and artisanal skill. Over the years, Hermès expanded its offerings, evolving into one of the most prestigious fashion houses in the world. What sets Hermès apart is its unwavering commitment to craftsmanship and tradition. Many of its products, from the iconic Birkin and Kelly bags to its silk scarves, are handcrafted by skilled artisans, with some pieces taking hours or even days to complete. This meticulous attention to detail has made Hermès synonymous with timeless luxury and exclusivity. While known for its leather goods, Hermès also excels in other areas, including fashion, home décor, and fragrances. The brand’s aesthetic blends classical elegance with understated refinement, never succumbing to fleeting trends. Hermès values quality over mass production, creating items that are not just fashionable but meant to last for generations.
The Birkin bag, introduced in the 1980s and inspired by actress Jane Birkin, became one of the ultimate status symbols due to its rarity and craftsmanship. Similarly, the Kelly bag, named after Grace Kelly, remains an iconic piece, epitomizing the brand’s dedication to sophisticated style. The brand’s commitment to excellence, heritage, and exclusivity continues to make Hermès a pillar of the luxury world, admired not only for its products but for its dedication to creating timeless pieces that embody elegance and craftsmanship. Hermès also stands out for its family-oriented legacy. Unlike many other luxury brands, it has remained largely independent and family-run, allowing it to maintain its unique identity and control over its quality. This independence has helped Hermès resist corporate pressures, enabling it to focus on artistry rather than volume.
- Positive values - open-mindedness, friendliness
- Colours - denim and basic practical colours
- Which symbols - symbolising freedom
- What's the impression -impression of the value of comfort, freedom, openness to friendship
- What kind of emotions - joy and sadness, nostalgia and inspiration, the power of emotion dominates over control
-What styles: casual and sport
- How achieves the goal- slow, prone to change decisions
- Textures - comfortable materials
- Prints - text print, cartoon characters, humour
- Forms - soft, flexible
Louis Vuitton, founded in 1854 by its namesake, began as a humble trunk maker in Paris and grew into a global symbol of luxury. Louis Vuitton’s journey started when he innovated the design of travel trunks by creating flat-topped, stackable luggage that was not only practical but also stylish. This revolutionized travel goods at a time when rounded, heavy trunks were the norm, and his craftsmanship soon caught the attention of the French elite. The brand’s distinctive monogram canvas, introduced in 1896 by Louis’s son Georges, became a defining emblem, protecting its products from counterfeiting while reinforcing its reputation for exclusivity. This iconic pattern, with its interlocking LV initials and floral motifs, remains one of the most recognized symbols in the fashion world.
Louis Vuitton’s success lies in its ability to blend tradition with innovation. The house consistently merges its rich heritage with modernity, from its classic leather goods to its forward-thinking collaborations with contemporary artists like Takashi Murakami and Virgil Abloh. The brand’s evolution from trunks to a full luxury lifestyle, including fashion, accessories, and even fragrances, has allowed it to remain at the forefront of the industry. Under the leadership of designers like Marc Jacobs and Nicolas Ghesquière, Louis Vuitton expanded into ready-to-wear clothing and elevated its status as a trendsetter in high fashion. These designers brought a fresh, avant-garde spirit to the brand, marrying its classic aesthetic with bold new ideas. What truly sets Louis Vuitton apart is its commitment to craftsmanship and quality. Despite its global presence, many of the brand's products are still handmade by skilled artisans, using the finest materials. Each piece is designed to be both luxurious and functional, embodying the spirit of travel and adventure that has been at the heart of the brand since its inception. Today, Louis Vuitton is more than just a brand; it’s a lifestyle. Its collections reflect a deep connection to artistry, innovation, and a timeless dedication to luxury, ensuring its status as one of the most prestigious and admired names in the fashion world.
- Positive values - open-mindedness, friendliness
- Negative values - procrastination, preference for short-term pleasures
- Colours- denim and basic practical colours
- Which symbols - symbolising freedom
- What's the impression -impression of the value of comfort, freedom, openness to friendship
- What kind of emotions - joy and sadness, nostalgia and inspiration, the power of emotion dominates over control
-What styles: casual and sport
- How achieves the goal- slow, prone to change decisions
- Textures - comfortable materials
- Prints - text print, cartoon characters, humour
- Forms - soft, flexible
Gucci, founded in 1921 by Guccio Gucci in Florence, Italy, has grown from a small leather goods shop into one of the most influential luxury fashion houses in the world. Originally known for its high-quality craftsmanship in leather luggage and equestrian equipment, Gucci quickly became a favorite among aristocrats and the elite. The brand’s early success was built on its meticulous attention to detail and the use of fine materials, setting the foundation for its reputation as a leader in luxury. One of Gucci’s most iconic symbols, the double-G logo, represents more than just the initials of its founder; it has come to signify an audacious and bold approach to fashion. The green-red-green stripe, inspired by traditional horse-riding girths, is another emblem that reflects the brand's equestrian roots and its dedication to blending heritage with modernity. Throughout its history, Gucci has constantly redefined luxury. During the 1990s, under the visionary direction of Tom Ford, the brand transformed into a symbol of provocative glamour, with sleek designs that captured global attention. Ford’s tenure at Gucci infused the brand with a daring, sexy edge, making it a favorite among celebrities and fashion-forward individuals.
In recent years, under the creative direction of Alessandro Michele, Gucci has undergone yet another transformation. Michele's eclectic, maximalist approach is a stark contrast to the minimalist trends dominating the industry. His use of bold patterns, rich textures, and unconventional styling has made Gucci a symbol of self-expression, celebrating individuality and breaking traditional fashion norms. Gucci’s ability to reinvent itself while staying true to its roots is one of the brand’s greatest strengths. From classic leather goods and accessories to bold, fashion-forward collections, Gucci combines heritage with innovation, continually pushing the boundaries of luxury fashion. Its mix of traditional craftsmanship and contemporary creativity ensures that Gucci remains a global trendsetter, beloved by generations of fashion enthusiasts. Today, Gucci represents more than just clothing and accessories; it’s a cultural force that challenges convention, making it one of the most influential and admired brands in the world.
- Positive values - open-mindedness, friendliness
- Negative values - procrastination, preference for short-term pleasures
- Colours- denim and basic practical colours
- Which symbols - symbolising freedom
- What's the impression -impression of the value of comfort, freedom, openness to friendship
- What kind of emotions - joy and sadness, nostalgia and inspiration, the power of emotion dominates over control
-What styles: casual and sport
- How achieves the goal- slow, prone to change decisions
- Textures - comfortable materials
- Prints - text print, cartoon characters, humour
- Forms - soft, flexible
Prada, founded in 1913 by Mario Prada in Milan, began as a luxury leather goods shop catering to the European elite. Initially known for its exquisitely crafted luggage, handbags, and accessories, Prada quickly established itself as a symbol of understated elegance. The brand's early success was grounded in its commitment to craftsmanship and the use of fine, durable materials, which appealed to travelers seeking high-quality, stylish goods. However, Prada’s most significant transformation came in the late 1970s when Mario’s granddaughter, Miuccia Prada, took over the family business. Miuccia's unique vision and daring approach to fashion revolutionized the brand. Under her leadership, Prada shifted from traditional luxury to a cutting-edge, intellectual style that challenged the norms of the fashion industry. She introduced minimalist designs that contrasted sharply with the extravagance of the time, focusing on clean lines, neutral colors, and innovative materials like nylon. One of Prada’s most defining moments was the launch of its black nylon backpack in the 1980s, which became an unexpected fashion icon. This utilitarian, yet chic, piece disrupted the luxury market, proving that high fashion could be practical and accessible while still maintaining an air of exclusivity. The bag symbolized Miuccia’s philosophy of merging simplicity with subversive sophistication.
Prada is also known for its intellectual approach to design. Miuccia's collections often blend art, culture, and politics, offering a commentary on society while pushing the boundaries of fashion. Her ability to experiment with unconventional ideas while maintaining a sense of elegance has made Prada a brand that appeals to those seeking both style and substance. Beyond clothing and accessories, Prada has expanded into multiple creative ventures, including architecture, film, and contemporary art, further solidifying its position as a cultural innovator. The Fondazione Prada, a contemporary art space in Milan, reflects the brand's deep connection to the art world and its desire to foster creativity beyond fashion. Today, Prada is celebrated for its avant-garde designs, intellectual approach, and commitment to innovation, while staying true to its roots in quality and craftsmanship. It remains a brand that defines modern luxury, blending practicality with visionary creativity, making it a cornerstone of global fashion.
- Positive values - open-mindedness, friendliness
- Negative values - procrastination, preference for short-term pleasures
- Colours- denim and basic practical colours
- Which symbols - symbolising freedom
- What's the impression -impression of the value of comfort, freedom, openness to friendship
- What kind of emotions - joy and sadness, nostalgia and inspiration, the power of emotion dominates over control
-What styles: casual and sport
- How achieves the goal- slow, prone to change decisions
- Textures - comfortable materials
- Prints - text print, cartoon characters, humour
- Forms - soft, flexible
Balenciaga, founded in 1917 by Spanish designer Cristóbal Balenciaga, is renowned for its avant-garde approach to fashion and its legacy of innovation. Often referred to as "the master of us all" by contemporaries like Christian Dior, Balenciaga’s influence on modern fashion remains profound. His early designs in Spain quickly garnered attention for their architectural shapes, but it was his move to Paris in 1937 that solidified his status as a revolutionary force in couture. What set Balenciaga apart from his peers was his extraordinary ability to manipulate fabric, creating garments with sculptural precision. He introduced innovative silhouettes, like the baby doll dress, the balloon jacket, and the sack dress, which challenged conventional notions of the female form. Rather than conforming to the hourglass shape popular at the time, Balenciaga’s designs emphasized volume and structure, redefining elegance through minimalism and bold cuts. Cristóbal Balenciaga was also known for his rigorous attention to detail and craftsmanship, often designing pieces that were deceptively simple yet incredibly complex in construction. His mastery of tailoring was unparalleled, and he personally oversaw every step of production in his ateliers, ensuring perfection in each piece.
After Balenciaga closed his fashion house in 1968, the brand remained dormant for years until its revival in the late 20th century. Under the leadership of creative directors like Nicolas Ghesquière and, more recently, Demna Gvasalia, Balenciaga has become synonymous with boundary-pushing, contemporary fashion. Gvasalia, in particular, has redefined Balenciaga’s modern identity by embracing a mix of high fashion and streetwear, turning the brand into a global cultural phenomenon. His exaggerated, oversized silhouettes, deconstructed forms, and ironic takes on luxury have resonated with a new generation of fashion enthusiasts. Gvasalia’s work blurs the lines between couture and everyday wear, making Balenciaga one of the most talked-about brands in fashion today. Balenciaga’s ability to balance its heritage of innovation with modern provocations keeps it at the cutting edge of fashion. From the founder’s meticulous craftsmanship to the brand’s current subversive aesthetics, Balenciaga continues to challenge and redefine what luxury fashion can be.
- Positive values - open-mindedness, friendliness
- Negative values - procrastination, preference for short-term pleasures
- Colours- denim and basic practical colours
- Which symbols - symbolising freedom
- What's the impression -impression of the value of comfort, freedom, openness to friendship
- What kind of emotions - joy and sadness, nostalgia and inspiration, the power of emotion dominates over control
-What styles: casual and sport
- How achieves the goal- slow, prone to change decisions
- Textures - comfortable materials
- Prints - text print, cartoon characters, humour
- Forms - soft, flexible
Christian Dior, founded in 1946 by the French couturier of the same name, transformed the fashion world with his groundbreaking debut collection, "The New Look," in 1947. At a time when post-war fashion was defined by scarcity and austerity, Dior introduced a radical new silhouette that celebrated femininity and extravagance. With its cinched waists, full skirts, and soft shoulders, the New Look revived luxury in fashion and redefined the way women dressed, marking a significant departure from the functional styles of wartime. Dior’s genius lay in his ability to create a vision of opulence and beauty that felt like a breath of fresh air. His designs emphasized the hourglass figure, bringing back a sense of elegance and romance. The New Look was more than just a style; it was a symbol of optimism, helping Paris reclaim its status as the world’s fashion capital. What makes Christian Dior unique is the brand's seamless blending of tradition with innovation. Dior’s attention to craftsmanship and the art of haute couture is deeply rooted in French fashion history, but his designs also pushed boundaries. He was a master of combining intricate details with bold shapes, creating pieces that were both wearable and theatrical.
Under the leadership of subsequent creative directors like Yves Saint Laurent, John Galliano, and Maria Grazia Chiuri, Dior has continuously evolved while maintaining its core identity. Saint Laurent, who succeeded Dior after his sudden death in 1957, brought a youthful energy to the house, while Galliano introduced an avant-garde, theatrical flair. Maria Grazia Chiuri, the first woman to lead the brand, has brought a feminist perspective, blending Dior’s romanticism with a modern voice that speaks to contemporary issues of empowerment and individuality. Beyond fashion, Christian Dior has made a lasting mark on the world of luxury through its expansion into fragrances, makeup, and accessories. The brand's iconic fragrance, Miss Dior, launched in 1947 alongside the New Look, remains a timeless symbol of the brand’s elegance. Similarly, Dior’s handbags, like the Lady Dior, have become symbols of status and style. Christian Dior remains one of the most influential fashion houses, continuously redefining modern femininity while staying true to its founder’s original vision of luxury and beauty. It stands as a testament to the power of fashion to inspire and transform, balancing heritage with innovation in a way that keeps the brand at the forefront of global luxury.
- Positive values - open-mindedness, friendliness
- Colours- denim and basic practical colours
- Which symbols - symbolising freedom
- What's the impression -impression of the value of comfort, freedom, openness to friendship
- What kind of emotions - joy and sadness, nostalgia and inspiration, the power of emotion dominates over control
-What styles: casual and sport
- How achieves the goal- slow, prone to change decisions
- Textures - comfortable materials
- Prints - text print, cartoon characters, humour
- Forms - soft, flexible
Yves Saint Laurent (YSL) is an iconic French luxury fashion brand, founded in 1961 by the designer Yves Saint Laurent and his business partner Pierre Bergé. Known for revolutionizing women's fashion, the brand introduced groundbreaking designs that blended high fashion with everyday wear, such as the famous Le Smoking tuxedo suit for women in 1966. This innovation challenged traditional gender norms in fashion and became a hallmark of Saint Laurent’s vision. YSL was also a pioneer in ready-to-wear collections, being one of the first high-end brands to make luxury more accessible with the launch of its Rive Gauche line in 1966. The brand’s aesthetic is often described as bold, edgy, and timeless, mixing elegance with a rebellious spirit. Over the years, YSL has expanded beyond clothing, becoming a leader in accessories, fragrances, and cosmetics.
Under the creative direction of various designers since Saint Laurent’s retirement in 2002, including Hedi Slimane and Anthony Vaccarello, the brand continues to push boundaries, maintaining its influence as a trendsetter in the fashion industry. Today, Yves Saint Laurent remains synonymous with luxury, creativity, and Parisian chic.
- Positive values - open-mindedness, friendliness
- Negative values - procrastination, preference for short-term pleasures
- Colours- denim and basic practical colours
- Which symbols - symbolising freedom
- What's the impression -impression of the value of comfort, freedom, openness to friendship
- What kind of emotions - joy and sadness, nostalgia and inspiration, the power of emotion dominates over control
-What styles: casual and sport
- How achieves the goal- slow, prone to change decisions
- Textures - comfortable materials
- Prints - text print, cartoon characters, humour
- Forms - soft, flexible
Fendi is a prestigious Italian luxury fashion house, founded in Rome in 1925 by Adele and Edoardo Fendi. Initially a small boutique specializing in leather goods and fur, Fendi quickly gained recognition for its craftsmanship and innovation. The brand’s deep-rooted association with fur has made it one of the most renowned fur manufacturers in the world, elevating the material into an art form. Fendi's turning point came in 1965 when the legendary Karl Lagerfeld joined as creative director, infusing the brand with a modern and daring vision. He is credited with designing the iconic double "F" logo, which stands for "Fun Furs" and symbolizes the brand’s playful yet luxurious identity. Under Lagerfeld, Fendi expanded its horizons, blending tradition with avant-garde designs in its collections.
Fendi’s commitment to high-quality craftsmanship extends beyond fashion to accessories, especially handbags, with the "Baguette" becoming a symbol of early 2000s luxury. The Baguette bag, designed by Silvia Venturini Fendi, became a cultural phenomenon, blending fashion and functionality in a compact, stylish form. Known for its bold approach to materials and form, Fendi constantly pushes the boundaries of Italian craftsmanship, balancing innovation with heritage. Today, the brand remains a major player in luxury fashion, celebrated for its creativity, iconic pieces, and its distinctive Roman roots.
- Positive values - open-mindedness, friendliness
- Negative values - procrastination, preference for short-term pleasures
- Colours- denim and basic practical colours
- Which symbols - symbolising freedom
- What's the impression -impression of the value of comfort, freedom, openness to friendship
- What kind of emotions - joy and sadness, nostalgia and inspiration, the power of emotion dominates over control
-What styles: casual and sport
- How achieves the goal- slow, prone to change decisions
- Textures - comfortable materials
- Prints - text print, cartoon characters, humour
- Forms - soft, flexible
Versace is a globally renowned luxury fashion house known for its bold designs, vibrant colors, and opulent aesthetic. Founded in 1978 by the visionary designer Gianni Versace, the brand quickly rose to fame by redefining glamour and Italian couture. Versace’s designs are a striking fusion of classical art, modernity, and unapologetic extravagance, creating a signature style that is instantly recognizable. From the start, Gianni Versace embraced a unique approach to fashion, drawing inspiration from his love of ancient Roman and Greek art, often incorporating intricate baroque patterns, Medusa motifs, and mythological elements into his work. The iconic Medusa head became the brand’s emblem, symbolizing allure, power, and seduction, which perfectly encapsulated the brand’s ethos. Versace also revolutionized the fashion world by blending pop culture with high fashion, famously dressing celebrities like Elton John, Madonna, and Princess Diana. The brand was instrumental in creating the “supermodel era” of the 1990s, with models like Naomi Campbell, Cindy Crawford, and Claudia Schiffer becoming synonymous with the brand’s daring, sensual designs.
One of the most defining aspects of Versace is its fearless use of color and print. The brand’s vibrant color palette, bold patterns, and mix of materials are key elements that set it apart in the luxury space. Versace’s aesthetic is both glamorous and provocative, often merging haute couture with street-style influences, making it a symbol of high-fashion rebellion. After Gianni Versace’s tragic death in 1997, his sister Donatella Versace took over as creative director. Under her leadership, the brand evolved while maintaining its daring spirit. Donatella infused the collections with a contemporary edge, keeping Versace relevant and influential in modern fashion, while paying tribute to her brother’s legacy. Versace’s influence extends beyond clothing. The brand is also known for its luxury accessories, fragrances, and home décor lines, which embody the same lavish and bold design philosophy that defines its fashion collections. The Versace Mansion in Miami, which has become a landmark, further embodies the brand's luxurious and extravagant ethos. Today, Versace remains a symbol of power, luxury, and glamour. Its impact on both fashion and pop culture is undeniable, making it a defining force in the industry for over four decades. With its unmistakable style and fearless approach, Versace continues to shape the future of fashion while honoring its rich and provocative history.
- Positive values - open-mindedness, friendliness
- Negative values - procrastination, preference for short-term pleasures
- Colours- denim and basic practical colours
- Which symbols - symbolising freedom
- What's the impression -impression of the value of comfort, freedom, openness to friendship
- What kind of emotions - joy and sadness, nostalgia and inspiration, the power of emotion dominates over control
-What styles: casual and sport
- How achieves the goal- slow, prone to change decisions
- Textures - comfortable materials
- Prints - text print, cartoon characters, humour
- Forms - soft, flexible
Valentino is an iconic Italian luxury fashion brand known for its timeless elegance, exquisite craftsmanship, and haute couture designs. Founded in 1960 by Valentino Garavani, the brand quickly became synonymous with glamour, sophistication, and a romantic aesthetic that has captivated fashion lovers for decades. Valentino's style is characterized by refined silhouettes, intricate detailing, and a focus on femininity, making it a leading force in high fashion. From its early years, Valentino distinguished itself through its devotion to craftsmanship and attention to detail. One of the most defining elements of the brand’s identity is the signature "Valentino red" (Rosso Valentino), a vibrant, passionate shade of red that has become synonymous with the brand's dramatic yet graceful designs. This color has been a recurring theme in many of the brand’s collections and has come to symbolize the house’s bold yet elegant spirit. Valentino became a favorite among Hollywood stars and European royalty, cementing its place in fashion history when Jacqueline Kennedy chose the designer to create several of her iconic outfits, including her wedding dress for her marriage to Aristotle Onassis in 1968. This relationship with global icons established Valentino as the go-to brand for red carpet glamour and high-profile events.
The brand's collections reflect a delicate balance between classic luxury and modern innovation. Valentino's designs often incorporate intricate embroidery, flowing fabrics, and subtle yet powerful silhouettes that celebrate the beauty and strength of women. Valentino Garavani, known for his perfectionism, was a master of couture who meticulously crafted gowns that radiated grace and timeless beauty. In 2008, Valentino retired, passing the creative reins to a new generation of designers. Pierpaolo Piccioli, the current creative director, has brought a fresh, modern perspective to the brand while respecting its core values. Under his leadership, Valentino has continued to evolve, blending traditional haute couture techniques with contemporary fashion influences. Piccioli has introduced more daring cuts, diverse models, and a greater focus on inclusivity, breathing new life into Valentino while maintaining the brand’s essence of romance and elegance. Valentino has also extended its influence beyond clothing, creating luxury accessories, fragrances, and footwear. The iconic Rockstud collection, introduced in 2010, has become a modern symbol of the brand’s ability to marry edginess with sophistication, appealing to both traditional and contemporary fashion audiences. Today, Valentino stands as a pillar of luxury fashion, blending its rich heritage with forward-thinking creativity. Its ability to remain timeless while embracing innovation has kept the brand at the forefront of the industry, appealing to both legacy clients and a new generation of fashion lovers. Whether through couture gowns, accessories, or ready-to-wear collections, Valentino continues to be a celebration of elegance, craftsmanship, and artistic expression.
- Positive values - open-mindedness, friendliness
- Negative values - procrastination, preference for short-term pleasures
- Colours- denim and basic practical colours
- Which symbols - symbolising freedom
- What's the impression -impression of the value of comfort, freedom, openness to friendship
- What kind of emotions - joy and sadness, nostalgia and inspiration, the power of emotion dominates over control
-What styles: casual and sport
- How achieves the goal- slow, prone to change decisions
- Textures - comfortable materials
- Prints - text print, cartoon characters, humour
- Forms - soft, flexible
Burberry is a British luxury fashion brand known for its iconic trench coats, signature tartan pattern, and a deep connection to British heritage. Founded in 1856 by Thomas Burberry, the brand originally specialized in outdoor attire, and it revolutionized the fashion industry with the invention of gabardine, a waterproof yet breathable fabric that transformed the practicality of outerwear. This innovation not only set Burberry apart but also laid the foundation for its enduring legacy as a leader in functional luxury. The iconic Burberry trench coat, introduced during World War I, became an instant classic. Designed for British officers, it combined durability with refined tailoring, making it both utilitarian and stylish. Over time, the trench coat evolved from military gear to a timeless fashion statement, embraced by celebrities, royalty, and fashion enthusiasts worldwide. The brand's distinctive check pattern, introduced as a lining for the trench coat in the 1920s, quickly became synonymous with British style and has since become one of the most recognized motifs in the fashion world. Burberry's commitment to innovation is a key aspect of its identity. From its early adoption of gabardine to its recent embrace of digital technology, the brand has consistently pushed boundaries. In the 2010s, under the leadership of former CEO Christopher Bailey, Burberry became a digital pioneer in the fashion industry, being one of the first luxury brands to livestream runway shows and integrate social media into its marketing strategy. This forward-thinking approach helped Burberry connect with a younger, more tech-savvy audience while maintaining its heritage appeal.
Beyond outerwear, Burberry has expanded into ready-to-wear collections, accessories, fragrances, and beauty products. Its designs often reflect a blend of British tradition and contemporary fashion, with a focus on craftsmanship and quality. The brand’s ability to bridge classic and modern styles has kept it relevant for over 150 years, evolving while staying true to its roots. In recent years, under the creative direction of Riccardo Tisci, Burberry has embraced a more modern, streetwear-influenced aesthetic, while still honoring its heritage. Tisci has brought a fresh, edgy perspective to the brand, introducing new logos, bold graphics, and collaborations with street culture icons. This reinvention has helped Burberry capture the attention of a younger, global audience, while staying grounded in its history of craftsmanship and British elegance. Burberry's global influence goes beyond fashion. The brand is committed to sustainability, with initiatives aimed at reducing its environmental impact, including using sustainable materials and cutting down on waste. This focus on responsible luxury ensures that Burberry not only continues to shape the future of fashion but does so with a conscious effort toward a more sustainable world. Today, Burberry stands as a symbol of British sophistication, blending tradition with innovation, and heritage with modernity. Whether through its iconic trench coats, evolving fashion collections, or its embrace of digital and sustainable practices, Burberry continues to define the landscape of luxury fashion with a distinct British flair.
- Positive values - open-mindedness, friendliness
- Negative values - procrastination, preference for short-term pleasures
- Colours- denim and basic practical colours
- Which symbols - symbolising freedom
- What's the impression -impression of the value of comfort, freedom, openness to friendship
- What kind of emotions - joy and sadness, nostalgia and inspiration, the power of emotion dominates over control
-What styles: casual and sport
- How achieves the goal- slow, prone to change decisions
- Textures - comfortable materials
- Prints - text print, cartoon characters, humour
- Forms - soft, flexible
A Legacy of Timeless Elegance and Innovation Founded in 1952 by French designer Hubert de Givenchy, the Givenchy brand has become synonymous with haute couture, luxury, and timeless elegance. From its early beginnings in Paris to its modern-day status as a global fashion powerhouse, Givenchy has continuously redefined style, blending classic sophistication with bold innovation. Its journey through the decades is marked by iconic designs, influential partnerships, and a commitment to maintaining its unique identity in the ever-evolving world of fashion. The Origins: Hubert de Givenchy’s Vision Born into an aristocratic family in Beauvais, France, Hubert de Givenchy displayed an early interest in fashion and design. His dream was to create clothing that embodied refinement, sophistication, and impeccable craftsmanship. After working under other influential designers like Elsa Schiaparelli, Givenchy launched his own fashion house in Paris in 1952. His debut collection was revolutionary for its time, showcasing elegant, yet comfortable pieces that embraced a fresh, youthful aesthetic. One of his most innovative creations was the "Bettina Blouse," named after model Bettina Graziani. This design, with its wide collars and feminine silhouette, captured the essence of the 1950s and cemented Givenchy's reputation as a visionary in the fashion world. Givenchy’s close relationship with actress Audrey Hepburn is one of the most memorable partnerships in fashion history. Their collaboration began in 1954, when Hepburn asked Givenchy to design the costumes for her film Sabrina. Although initially mistaking her for Katharine Hepburn, Givenchy soon recognized her as a muse. Their creative synergy led to Hepburn wearing his designs not only on screen but also in her personal life. The little black dress she wore in Breakfast at Tiffany’s (1961) became a timeless symbol of elegance and one of the most famous garments in cinematic history. Hepburn once said, "His are the only clothes in which I feel myself. He is more than a designer, he is a creator of personality." This partnership between Givenchy and Hepburn extended beyond clothing and blossomed into a lifelong friendship, solidifying Givenchy's global influence.
BAs the brand’s reputation grew, Givenchy expanded its offerings beyond haute couture. The label ventured into ready-to-wear, which allowed a broader audience to experience its luxurious designs. By the 1980s, Givenchy was not only dominating the fashion industry but also influencing culture and aesthetics through its perfumes, accessories, and more. The brand became a symbol of luxury living, catering to celebrities, royalty, and fashion enthusiasts alike. Givenchy in the Modern Era: Innovation Meets Tradition After Hubert de Givenchy’s retirement in 1995, a series of prominent designers took the reins, each bringing their unique vision while respecting the house’s heritage. John Galliano, Alexander McQueen, and Julien Macdonald all contributed to keeping Givenchy relevant in the modern era. However, it was Riccardo Tisci, appointed in 2005, who truly revitalized the brand for the 21st century. Tisci introduced a darker, more edgy aesthetic, embracing streetwear influences while maintaining the house’s trademark elegance. His designs attracted a younger, more diverse audience, helping Givenchy stay at the forefront of the fashion industry. In 2017, Clare Waight Keller took over as artistic director, and under her leadership, the brand continued to thrive. Keller’s designs for Meghan Markle’s wedding gown, worn during her marriage to Prince Harry in 2018, brought global attention to Givenchy, showcasing its continued relevance and appeal to modern icons. As of 2020, Matthew M. Williams became the creative director of Givenchy, ushering in a new era of innovation while respecting the brand's storied history. Williams, known for his modern, utilitarian approach to fashion, has introduced a fresh perspective, merging streetwear sensibilities with high fashion craftsmanship. This new direction has sparked excitement among fashion critics and enthusiasts, positioning Givenchy as a brand that continues to evolve without losing its core identity. Givenchy’s enduring success is a testament to its ability to adapt to the changing fashion landscape while staying true to its foundational values of elegance, innovation, and craftsmanship. From the iconic partnership with Audrey Hepburn to the modern interpretations by Riccardo Tisci and Matthew M. Williams, Givenchy continues to influence fashion on a global scale. As it moves forward, the brand remains a symbol of timeless luxury and forward-thinking creativity, ever-present in the hearts of fashion lovers around the world.
- Positive values - open-mindedness, friendliness
- Negative values - procrastination, preference for short-term pleasures
- Colours- denim and basic practical colours
- Which symbols - symbolising freedom
- What's the impression -impression of the value of comfort, freedom, openness to friendship
- What kind of emotions - joy and sadness, nostalgia and inspiration, the power of emotion dominates over control
-What styles: casual and sport
- How achieves the goal- slow, prone to change decisions
- Textures - comfortable materials
- Prints - text print, cartoon characters, humour
- Forms - soft, flexible
Bottega Veneta, founded in 1966 in Vicenza, Italy, has long been synonymous with quiet luxury, refined craftsmanship, and a distinctive design language that emphasizes subtlety over bold logos. While the brand may not have the same immediate name recognition as some of its Italian counterparts, it has cultivated a loyal following among those who value exclusivity, artisanal quality, and innovation. From its iconic intrecciato weaving technique to its modern reimagining under new creative direction, Bottega Veneta has established itself as a symbol of understated elegance. The story of Bottega Veneta begins with Michele Taddei and Renzo Zengiaro, two artisans with a passion for high-quality leather goods. The brand's name, which means "Venetian shop," reflects its Italian roots and dedication to local craftsmanship. From the outset, Bottega Veneta set itself apart by focusing on artisanal production techniques, most notably the intrecciato, a leather-weaving method that has since become the brand’s signature. This weaving process not only reinforced the strength of the leather but also gave the bags a unique, tactile quality that was both luxurious and understated. Bottega Veneta’s early motto, "When your own initials are enough," captured its ethos of discretion. In contrast to the trend of emblazoning logos across products, the brand chose to let the quality of its craftsmanship speak for itself. This philosophy attracted a sophisticated clientele that preferred luxury without the need for overt branding. At the heart of Bottega Veneta’s identity is the intrecciato, a weaving technique that was initially developed because the sewing machines used for leather at the time were not designed to handle thin strips. This creative solution quickly became one of the brand’s most recognizable features. The intrecciato design is not just an aesthetic choice; it is a testament to the skill and patience required in the weaving process. Each piece represents hours of meticulous handwork, which has come to symbolize the brand’s commitment to artisanal excellence. From handbags and shoes to accessories and even furniture, the intrecciato has become a hallmark of Bottega Veneta’s collections, consistently demonstrating how innovation in craftsmanship can lead to iconic design. While Bottega Veneta was well-regarded in luxury circles throughout the 1970s and 1980s, the brand’s profile began to wane in the 1990s as fashion trends shifted towards more conspicuous forms of luxury. However, a pivotal moment came in 2001 when the Gucci Group (now Kering) acquired the brand. Under the creative direction of Tomas Maier, who was appointed in 2001, Bottega Veneta underwent a significant transformation. Maier redefined the brand’s aesthetic, bringing it back to its roots of quiet sophistication and artisanal mastery. During Maier’s 17-year tenure, Bottega Veneta grew from a relatively niche label to a global luxury powerhouse. The brand expanded its offerings to include ready-to-wear, fine jewelry, and home decor, all while staying true to its core values of craftsmanship and understated elegance. Maier’s minimalist approach resonated with consumers who were looking for alternatives to the logo-driven trends that dominated the early 2000s.
In 2018, the fashion world was taken by surprise when British designer Daniel Lee was appointed as the new creative director of Bottega Veneta. Lee, a relatively unknown figure at the time, had previously worked under Phoebe Philo at Céline, which raised expectations for a modern yet understated transformation of the brand. Under his leadership, Bottega Veneta experienced a renaissance, becoming one of the most talked-about brands in fashion.
Lee introduced bold yet minimalistic designs, such as the "Pouch" clutch and the "Lido" sandals, both of which became instant must-haves. His use of oversized intrecciato patterns and exaggerated silhouettes injected a contemporary sensibility into the brand’s heritage. At the same time, Lee maintained Bottega Veneta’s tradition of avoiding overt logos, which only enhanced its appeal among fashion insiders and influencers alike.
The new direction was not just about products; it was also about a fresh take on brand communication. In an era dominated by social media, Bottega Veneta took a daring approach by deleting its Instagram account in early 2021, opting to communicate through more exclusive and curated channels. This bold move reinforced the brand’s commitment to exclusivity and discretion, further differentiating it from competitors in the luxury space.
The Bottega Veneta Philosophy: Quiet Power
What sets Bottega Veneta apart from many of its peers is its ability to convey luxury without relying on logos or flashy branding. The brand’s philosophy centers on the idea that true luxury speaks through the quality of the materials, the craftsmanship, and the wearer’s confidence, rather than through visible branding. This "quiet power" has earned the brand a dedicated following among those who appreciate the finer details of fashion.
Bottega Veneta’s commitment to sustainability is also worth noting. The brand has made significant efforts to incorporate more sustainable practices into its production, focusing on responsible sourcing of materials and the longevity of its products. By creating timeless designs that are meant to last, Bottega Veneta emphasizes a slower, more thoughtful approach to luxury consumption.
In 2021, Daniel Lee’s unexpected departure from Bottega Veneta marked the end of a transformative chapter for the brand. Matthieu Blazy, who had worked alongside Lee as design director, was quickly named as his successor. Blazy’s appointment signals a continuation of the modern yet artisanal approach that has defined Bottega Veneta in recent years. As fashion evolves and trends shift, Bottega Veneta’s commitment to quiet luxury and innovative craftsmanship ensures that it will remain a leader in the industry.
Conclusion: A Legacy of Discreet Elegance
Bottega Veneta’s journey from a small Venetian leather shop to a global luxury brand is a testament to the power of craftsmanship, innovation, and a distinct design philosophy. In an industry that often celebrates the loud and the bold, Bottega Veneta has carved out a unique space by embracing the subtle and the refined. Whether through its iconic intrecciato designs or its modern reinterpretations under visionary creative direction, Bottega Veneta continues to define what it means to be a luxury brand in the contemporary world.
- Positive values - open-mindedness, friendliness
- Negative values - procrastination, preference for short-term pleasures
- Colours- denim and basic practical colours
- Which symbols - symbolising freedom
- What's the impression -impression of the value of comfort, freedom, openness to friendship
- What kind of emotions - joy and sadness, nostalgia and inspiration, the power of emotion dominates over control
-What styles: casual and sport
- How achieves the goal- slow, prone to change decisions
- Textures - comfortable materials
- Prints - text print, cartoon characters, humour
- Forms - soft, flexible
Tom Ford is a name that has become synonymous with modern luxury, impeccable style, and unapologetic glamour. Since the brand's inception in 2005, Ford has masterfully crafted a fashion empire that spans clothing, accessories, beauty, and even film. His unique ability to fuse timeless elegance with bold sensuality has redefined contemporary fashion, making Tom Ford one of the most influential brands of the 21st century. From his groundbreaking tenure at Gucci to his eponymous label’s global impact, Ford’s vision is as powerful as it is distinctive. Before launching his own brand, Tom Ford had already established himself as a trailblazing force in the fashion industry. Born in Austin, Texas, in 1961, Ford initially studied architecture at Parsons School of Design but soon shifted his focus to fashion. His sharp eye for style led him to work with several brands before he landed his defining role at Gucci in 1990. At the time, Gucci was struggling, but under Ford’s creative direction, the brand underwent a dramatic transformation, becoming one of the most coveted luxury houses of the 1990s. His provocative and sleek designs, infused with a distinct sexual edge, resonated with the cultural zeitgeist of the era. By the time he left Gucci in 2004, Ford had not only revitalized the brand but had also turned it into a fashion juggernaut. The success of Gucci, followed by his equally impactful role at Yves Saint Laurent, solidified Ford's reputation as one of the most innovative and successful designers of his generation. After leaving Gucci, Tom Ford launched his own brand in 2005, starting with a line of luxury eyewear and beauty products. These initial offerings quickly gained a cult following, establishing the foundation of his broader fashion empire. In 2006, Ford introduced a line of men's clothing, which was met with widespread acclaim. The Tom Ford brand became synonymous with sharp tailoring, refined masculinity, and a certain cinematic quality that Ford had honed over the years. Ford's suits, with their perfect cuts and attention to detail, became the go-to choice for celebrities, executives, and anyone looking to make a statement of polished confidence. His women’s collections, which debuted in 2010, were equally groundbreaking, emphasizing sensuality and power through form-fitting dresses, rich fabrics, and luxurious accessories. From the start, Tom Ford’s brand represented more than just clothing—it embodied a lifestyle. Whether it was the sleek lines of his tuxedos or the bold, sensual appeal of his fragrances, every product was designed to convey an air of sophistication, glamour, and, most importantly, confidence. Hollywood Glamour: A Seamless Fusion of Fashion and Film Tom Ford’s foray into film was a natural extension of his creative vision. His directorial debut, A Single Man (2009), starring Colin Firth and Julianne Moore, was met with critical acclaim and showcased Ford’s ability to translate his visual sensibility from the runway to the screen. The film, a meditation on grief and loss set against the backdrop of the 1960s, was noted for its stunning cinematography and meticulous attention to detail—traits that mirrored Ford’s work in fashion. His second film, Nocturnal Animals (2016), further established Ford as a filmmaker capable of creating emotionally charged and visually stunning narratives. Both films received nominations for prestigious awards, reinforcing Ford's status as a multi-talented artist. Through film, Ford continued to explore themes central to his brand: desire, power, and the complexities of human emotion.
Tom Ford's entry into the beauty world was another defining moment for the brand. His beauty line, launched in 2011, was built on the same principles that defined his fashion: bold, luxurious, and sensual. The Tom Ford beauty collection, from lipsticks to fragrances, was created for individuals who wanted to stand out with elegance and confidence. Ford's fragrances, particularly the Black Orchid line and Tom Ford Oud Wood, became instant classics in the luxury perfume world. These scents, like Ford’s clothing, were designed to be both powerful and alluring, evoking a sense of mystery and seduction. The same ethos is present in his makeup line, where rich colors, sleek packaging, and high-performance formulas have made Tom Ford Beauty one of the most coveted lines in the beauty industry. Tom Ford’s beauty empire further extended his influence beyond fashion, offering a complete sensory experience. His brand became about more than just what people wore—it was about how they felt, how they presented themselves, and the aura they carried. Aesthetic Philosophy: The Power of Minimalism and Seduction The essence of the Tom Ford brand is a balance between sleek minimalism and provocative seduction. Ford is known for his ability to strip away unnecessary embellishments while elevating the beauty of simplicity. This approach is evident in everything from his perfectly tailored suits to his minimalist yet impactful advertising campaigns. Ford often speaks about the power of sensuality, and his designs are a testament to that philosophy. Whether it’s a deep plunge neckline, a form-fitting silhouette, or the perfect fragrance that lingers, his creations are designed to make the wearer feel both empowered and desired. His clothing, much like his personal style, is sharp, unapologetically sexy, and always polished. Beyond his immediate contributions to fashion and beauty, Tom Ford has had a profound impact on modern culture. His brand has come to symbolize a new kind of luxury—one that is about confidence, power, and sensuality, rather than status for its own sake. Ford’s influence extends into music, film, and even politics, with celebrities and public figures regularly choosing his designs for red-carpet events, performances, and high-profile engagements. Jay-Z’s 2013 hit “Tom Ford” is a perfect example of how the designer has permeated popular culture. In the song, Jay-Z references wearing Tom Ford as a symbol of sophistication and success, cementing Ford’s place as a cultural icon. In 2023, the Estée Lauder Companies announced their acquisition of Tom Ford, signaling the next phase of growth for the brand. While Ford has stepped down as the brand's leader, his influence and vision continue to guide its direction. The partnership is expected to bring even greater innovation in beauty, fashion, and beyond, ensuring that Tom Ford remains at the forefront of luxury. Despite the ever-changing landscape of fashion, Tom Ford’s brand has remained timeless. His commitment to quality, bold aesthetics, and the empowerment of individuals through design has ensured that his brand is not just relevant, but essential in the world of luxury fashion. Conclusion: The Legacy of Tom Ford Tom Ford’s brand is a reflection of his unique ability to blend sophistication, glamour, and bold sensuality into a cohesive vision. Whether on the runway, in film, or through his beauty empire, Ford’s influence is undeniable. He has redefined what it means to be modern and luxurious, creating a legacy that transcends fashion and leaves a lasting mark on global culture.
- Positive values - open-mindedness, friendliness
- Negative values - procrastination, preference for short-term pleasures
- Colours- denim and basic practical colours
- Which symbols - symbolising freedom
- What's the impression -impression of the value of comfort, freedom, openness to friendship
- What kind of emotions - joy and sadness, nostalgia and inspiration, the power of emotion dominates over control
-What styles: casual and sport
- How achieves the goal- slow, prone to change decisions
- Textures - comfortable materials
- Prints - text print, cartoon characters, humour
- Forms - soft, flexible
Celine, a brand that has come to represent effortless French chic, has undergone a dramatic transformation since its founding in 1945. From its beginnings as a made-to-measure children's shoe company to becoming a global fashion powerhouse, Celine’s journey is a testament to the power of reinvention and modern elegance. Known for its minimalist aesthetic, clean lines, and timeless appeal, Celine has been at the forefront of luxury fashion, blending sophistication with a distinctly modern edge. Celine Vipiana, along with her husband Richard, founded the brand as a custom children’s shoe boutique in Paris. The focus at the time was on high-quality craftsmanship and practicality, catering to the needs of affluent families. Celine’s reputation for luxury and attention to detail grew quickly, and by the 1960s, the brand expanded into women’s fashion, offering a range of leather goods and ready-to-wear pieces. With Paris as the fashion capital of the world, Celine's natural evolution into the world of women’s fashion was well-received. The brand’s offerings—whether it was impeccably crafted handbags, sleek shoes, or elegant outerwear—quickly became synonymous with understated luxury. Celine’s focus was always on creating pieces that could be worn by the modern woman, allowing her to move with confidence and ease through her day-to-day life. By the late 1960s and 1970s, Celine began to focus heavily on leather goods, an area that would become central to the brand’s identity. The launch of the iconic "Blazon Chaine" symbol—a chain-link motif inspired by horse bridles—marked the beginning of Celine's foray into luxury handbags. The bags were designed with clean lines and minimal hardware, a reflection of the brand’s commitment to quiet sophistication. Celine's bags quickly became coveted accessories, particularly among women who valued luxury without the need for overt branding. This focus on practical, yet luxurious leather goods further solidified the brand's reputation as a purveyor of high-quality products with timeless appeal. Celine underwent its most dramatic transformation when British designer Phoebe Philo took over as creative director in 2008. Philo, who had already made a name for herself at Chloé, brought with her a fresh, modern aesthetic that redefined the brand’s identity. Her vision for Celine was rooted in minimalist design, with a focus on clean lines, neutral palettes, and effortless silhouettes. Philo’s work at Celine had an immediate and profound impact on the fashion industry. Her collections were celebrated for their simplicity and intellectual depth, a stark contrast to the often flamboyant, logo-heavy trends of the time. Philo designed for the modern woman—someone who valued quality and functionality, but also sought to express her individuality in subtle, nuanced ways. Her approach to fashion was revolutionary because it was so restrained. Philo’s Celine did not chase trends; it created timeless pieces that were designed to last. Under her direction, items like the Luggage Tote, the Trapeze Bag, and the Box Bag became instant classics. Her ready-to-wear collections, with their structured coats, oversized knits, and wide-legged trousers, defined a new era of chic minimalism. Philo’s influence extended beyond the runway, as she fostered a cult-like following among fashion insiders and celebrities alike. She was often hailed as the voice of a generation of women who sought empowerment through understated elegance. Philo left the brand in 2017, but her legacy at Celine continues to be felt, especially in the way the fashion industry embraces minimalism and practical luxury today.
In 2018, the appointment of Hedi Slimane as creative director marked a new chapter for Celine, sparking a wave of both excitement and controversy. Slimane, known for his transformative work at Saint Laurent and Dior Homme, brought with him a radically different aesthetic from Philo's minimalist vision. His debut collection for Celine showcased a bold departure from the brand’s established ethos, introducing more youthful, rock-inspired pieces that reflected Slimane’s signature style. Slimane’s approach to Celine has been characterized by a return to glamour, with slim-fitting silhouettes, bold tailoring, and a focus on nightlife-inspired looks. His collections have featured leather jackets, short dresses, sequins, and a sense of rebellious energy that contrasts sharply with Philo’s quiet sophistication. This shift caused a stir among loyal fans of Philo’s Celine, but it also brought new energy and attention to the brand, particularly among younger, edgier consumers. Despite the changes, Slimane’s Celine maintains the brand's commitment to high-quality materials and craftsmanship. His collections, while more daring and avant-garde, still reflect the precision and attention to detail that have always defined Celine. Under Slimane, Celine has expanded its presence in the menswear market, launching a highly successful men’s line that channels his signature rock-and-roll aesthetic. The Power of Celine’s Handbags: Icons of Modern Luxury Throughout its history, Celine has been known for its exceptional handbags, which have become status symbols for women worldwide. From the structured Luggage Tote to the versatile Belt Bag, Celine’s handbags are celebrated for their understated luxury and timeless design. Unlike many other luxury brands, Celine's approach to branding has always been subtle, with minimal logos or overt displays of wealth. These handbags, crafted from the finest leathers and materials, are designed to withstand the test of time. Whether carried by a fashion editor on the streets of Paris or a celebrity on the red carpet, Celine’s bags have become a symbol of effortless sophistication. They represent the perfect blend of functionality and style, appealing to women who value both beauty and practicality in their accessories. Under Hedi Slimane’s leadership, Celine continues to evolve, balancing the brand’s rich heritage with a modern, youthful energy. While Slimane’s aesthetic may be more rock-and-roll compared to the quiet minimalism of Phoebe Philo, he has maintained Celine’s commitment to quality, craftsmanship, and innovation. The brand’s collections, both for men and women, reflect a diverse range of influences, from 1970s Parisian chic to contemporary street style. Celine's success today lies in its ability to appeal to both traditional luxury consumers and a younger, fashion-forward audience. Slimane’s collections have brought a fresh perspective to the brand, while still honoring its French roots and dedication to creating timeless, wearable pieces. Celine’s journey from a small Parisian children’s shoe brand to a global fashion powerhouse is a story of evolution, reinvention, and enduring influence. Whether under the minimalist vision of Phoebe Philo or the bold, youthful direction of Hedi Slimane, Celine has remained a leader in the world of luxury fashion. The brand’s focus on clean lines, timeless design, and superior craftsmanship ensures its continued relevance in an ever-changing industry. As Celine continues to evolve, its core philosophy of creating elegant, understated luxury remains intact. With its blend of heritage and modernity, Celine has cemented itself as a brand that will always define what it means to be effortlessly chic in the contemporary fashion landscape.
- Positive values - open-mindedness, friendliness
- Negative values - procrastination, preference for short-term pleasures
- Colours- denim and basic practical colours
- Which symbols - symbolising freedom
- What's the impression -impression of the value of comfort, freedom, openness to friendship
- What kind of emotions - joy and sadness, nostalgia and inspiration, the power of emotion dominates over control
-What styles: casual and sport
- How achieves the goal- slow, prone to change decisions
- Textures - comfortable materials
- Prints - text print, cartoon characters, humour
- Forms - soft, flexible
Alexander McQueen is a brand that transcends the traditional boundaries of fashion, creating garments that are more akin to works of art than mere clothing. Since its founding in 1992 by Lee Alexander McQueen, the brand has been synonymous with boundary-pushing design, theatrical runway shows, and a deep exploration of beauty, darkness, and emotion. McQueen's rebellious spirit, combined with his technical brilliance, allowed the brand to achieve global acclaim, shaping it into one of the most iconic fashion houses of the 21st century. Lee Alexander McQueen, born in London in 1969, grew up in a working-class family. His fascination with fashion began at an early age, leading him to pursue a career in tailoring. After honing his craft on Savile Row, McQueen's exceptional technical skills quickly became apparent. His ability to create impeccably tailored garments with intricate detailing set him apart in an industry dominated by tradition. McQueen’s rise to prominence began when he attended Central Saint Martins, one of the world’s most prestigious fashion schools. His 1992 graduate collection, titled "Jack the Ripper Stalks His Victims," immediately garnered attention for its dark and provocative themes, capturing the fashion world’s imagination. This collection not only showcased McQueen’s talent for construction but also introduced his unique ability to tell stories through fashion, often using historical references, personal experiences, and political statements as his narrative tools. The Savage Beauty of McQueen: Defining Moments The essence of Alexander McQueen’s work can be described as a constant interplay between beauty and brutality, life and death, vulnerability and power. These themes ran through his collections, creating a signature style that was both haunting and captivating. McQueen was not afraid to explore the darker sides of human experience, and this fearlessness made his work deeply resonant. One of the defining characteristics of McQueen’s collections was his ability to merge impeccable craftsmanship with avant-garde design. His tailoring, learned from years on Savile Row, was unparalleled, yet his designs were anything but conventional. Whether through exaggerated silhouettes, intricate lacework, or experimental materials, McQueen consistently pushed the boundaries of what fashion could be. Notable collections such as "Highland Rape" (Autumn/Winter 1995), "VOSS" (Spring/Summer 2001), and "Plato’s Atlantis" (Spring/Summer 2010) are testament to McQueen’s genius. "Highland Rape" dealt with themes of invasion and abuse, using tattered fabrics and distressed looks to challenge perceptions of femininity and power. "VOSS," set in a mirrored asylum, questioned society’s obsession with beauty, presenting models in elaborate headpieces and otherworldly designs. "Plato’s Atlantis" is often regarded as one of McQueen’s masterpieces, blending futuristic fashion with concerns about climate change and humanity’s relationship with nature. One of McQueen’s most significant contributions to fashion was his approach to runway shows. For him, the runway was not just a place to display clothing—it was a stage for storytelling. His shows were famous for their dramatic presentations, often taking on the form of immersive performances that transported audiences into McQueen’s visionary worlds.
From models walking through water and flames to holographic projections, McQueen’s shows broke the mold of traditional fashion presentations. In his 1999 show, No. 13, McQueen famously had model Shalom Harlow stand on a revolving platform while robotic arms sprayed paint onto her white dress. This iconic moment exemplified his commitment to pushing fashion beyond its limits, combining technology, performance art, and clothing in a single, unforgettable moment. Each runway collection carried a narrative, with McQueen using his designs to explore deep, sometimes controversial themes. His work was not simply about making clothes; it was about creating an emotional experience, challenging societal norms, and expressing complex human emotions through the medium of fashion. Legacy of Craftsmanship and Innovation At the heart of Alexander McQueen's work was an unrelenting commitment to craftsmanship and innovation. His background in tailoring meant that every piece, no matter how avant-garde, was rooted in technical excellence. From intricate embroidery to the precise construction of his garments, McQueen’s work was always defined by a high level of detail and artistry. McQueen was known for his use of unconventional materials, often experimenting with metal, feathers, leather, and other unique fabrics. His collections were a blend of high fashion and art, where technology and tradition met to create something entirely new. McQueen was also a master of silhouette, using dramatic shapes and proportions to create garments that often felt more like sculptures than clothing. Sarah Burton: Continuing the Legacy After McQueen’s tragic death in 2010, his longtime collaborator, Sarah Burton, took over as creative director of the brand. Burton, who had worked alongside McQueen for many years, has successfully maintained the house’s signature blend of craftsmanship, drama, and emotion while infusing it with her own softer, more romantic sensibilities. Under Burton's leadership, Alexander McQueen has continued to evolve while staying true to its roots. One of her most notable achievements was designing the wedding dress for Catherine Middleton, the Duchess of Cambridge, in 2011. The gown, which combined tradition with modernity, was a perfect example of Burton’s ability to honor McQueen’s legacy while forging her own path. Burton’s collections often draw inspiration from nature, mythology, and British heritage, staying true to the house’s narrative-driven approach. Her designs maintain the brand's signature attention to detail and craftsmanship, with each piece embodying the essence of the Alexander McQueen aesthetic: a blend of the beautiful and the macabre, the delicate and the bold. The Influence of Alexander McQueen on Fashion and Culture The impact of Alexander McQueen on fashion and popular culture is undeniable. McQueen’s work challenged the conventions of the fashion industry, breaking down barriers between fashion, art, and performance. His exploration of dark themes, paired with his ability to create breathtakingly beautiful garments, has left an indelible mark on the industry. McQueen’s influence can be seen in the work of many contemporary designers, who continue to draw inspiration from his fearless approach to design. His ability to merge storytelling with fashion, and his focus on creating an emotional connection through clothing, has changed the way fashion is viewed—not just as a commodity, but as an art form. Beyond the runway, McQueen's designs have become part of cultural history, with his pieces featured in major exhibitions around the world. The Savage Beauty retrospective at the Metropolitan Museum of Art in 2011 remains one of the museum's most popular exhibitions to date, further cementing McQueen’s legacy as one of the most influential designers in modern history. Alexander McQueen was more than just a fashion designer—he was a visionary who used clothing as a medium to explore the depths of the human experience. His work was a powerful fusion of craftsmanship, emotion, and storytelling, challenging the conventions of the fashion industry and leaving a lasting legacy. Today, the Alexander McQueen brand continues to thrive under Sarah Burton, who has masterfully maintained the house’s identity while ushering in a new era of creativity. Whether through its dramatic runway shows, innovative use of materials, or exploration of themes both beautiful and unsettling, Alexander McQueen remains a force in the fashion world, a brand that continues to captivate and inspire.
- Positive values - open-mindedness, friendliness
- Negative values - procrastination, preference for short-term pleasures
- Colours- denim and basic practical colours
- Which symbols - symbolising freedom
- What's the impression -impression of the value of comfort, freedom, openness to friendship
- What kind of emotions - joy and sadness, nostalgia and inspiration, the power of emotion dominates over control
-What styles: casual and sport
- How achieves the goal- slow, prone to change decisions
- Textures - comfortable materials
- Prints - text print, cartoon characters, humour
- Forms - soft, flexible
Loewe, a Spanish luxury fashion house founded in 1846, has established itself as a beacon of artisanal craftsmanship, cultural heritage, and contemporary design. With over a century of history behind it, Loewe has grown from a small collective of leather artisans in Madrid to a globally recognized brand known for its innovative approach to fashion. Throughout its journey, Loewe has preserved its commitment to quality and craftsmanship while embracing the modern sensibilities of fashion, particularly under the creative leadership of Jonathan Anderson. Loewe’s roots lie in Madrid, where a group of Spanish leather craftsmen united to create high-quality leather goods. In 1872, German entrepreneur Enrique Loewe Roessberg joined the collective, bringing with him a unique vision that would eventually shape the brand’s identity. Under his leadership, Loewe established itself as the premier leather goods brand in Spain, renowned for its meticulous craftsmanship and luxurious materials. By 1905, Loewe had garnered such acclaim that it was granted a Royal Warrant to the Spanish Royal Family, cementing its place as a luxury house of national significance. Loewe’s early years were characterized by a dedication to crafting functional yet beautiful leather accessories. From handbags and belts to wallets and trunks, each piece reflected a deep respect for traditional techniques, making the brand a favorite among the Spanish elite. The brand’s mastery in leatherworking became its defining feature, and its reputation grew far beyond Spain’s borders. One of Loewe’s most defining contributions to modern fashion has been its ability to fuse traditional craftsmanship with innovative design. This approach is most evident in the brand’s iconic Puzzle Bag, introduced by Jonathan Anderson in 2015. The Puzzle Bag, with its distinctive geometric shape and multi-functional design, quickly became a symbol of modern luxury. It can be worn in multiple ways—crossbody, over the shoulder, or as a clutch—highlighting both its versatility and Anderson’s focus on function as well as form. The bag’s precise, origami-like construction reflects Loewe’s deep-rooted expertise in leather craftsmanship while simultaneously pushing the boundaries of what a luxury handbag can be. The Puzzle Bag, along with other successful designs like the Gate Bag and Hammock Bag, showcases the brand’s ability to merge heritage techniques with avant-garde aesthetics. In 2013, Jonathan Anderson was appointed creative director of Loewe, marking a significant turning point for the brand. Anderson, a British designer known for his conceptual and artistic approach, brought a fresh perspective to the house. His vision for Loewe was rooted in respecting the brand’s rich heritage while introducing a contemporary, forward-thinking sensibility. Anderson’s influence was immediately evident in the way he reimagined Loewe’s visual identity, starting with a modernized logo and updated store concepts. He also launched a new ready-to-wear line that emphasized clean lines, innovative fabrics, and unexpected silhouettes. His collections blended minimalism with artistic experimentation, earning critical acclaim for their boldness and originality. A key element of Anderson’s success at Loewe has been his commitment to craftsmanship. While he has introduced new materials and design concepts, he has always maintained the brand’s deep connection to traditional leatherworking. This balance between innovation and heritage has allowed Loewe to stay relevant in the fast-paced world of luxury fashion while preserving its core identity.
Anderson’s vision extends beyond clothing and accessories—he has transformed Loewe into a cultural force that bridges fashion, art, and design. One of his most significant contributions has been the creation of Casa Loewe, a series of concept stores designed to feel like contemporary art galleries. These spaces are carefully curated with furniture, ceramics, sculptures, and paintings, often by modern artists, to create a unique shopping experience that reflects Anderson’s love for art and craftsmanship. Through Casa Loewe, the brand emphasizes its connection to the world of art, blending fashion with creative expression in a way that elevates the shopping experience. Anderson has also launched various collaborations with artists and artisans, further blurring the line between fashion and art. This focus on artistic collaborations underscores Loewe’s role not just as a fashion house but as a curator of cultural heritage and contemporary creativity. Artisanship and the Loewe Craft Prize In keeping with its commitment to artisanal excellence, Loewe introduced the Loewe Foundation Craft Prize in 2016. This prestigious international award celebrates innovation and skill in the field of craftsmanship, reflecting the brand’s dedication to supporting artisans around the world. The Craft Prize is an initiative that aligns perfectly with Loewe’s heritage, honoring the very craft that has been at the heart of the brand since its inception. The prize draws attention to contemporary artisans who push the boundaries of their respective crafts, from ceramics to woodwork, and serves as a platform to showcase the importance of preserving traditional techniques in the modern age. By establishing this prize, Loewe reinforces its position as a leader in promoting artisanal craftsmanship, a core element of its identity that transcends mere fashion. Sustainability and Craftsmanship Under Anderson’s leadership, Loewe has made significant strides toward sustainability, with a focus on responsible sourcing and long-lasting design. The brand’s commitment to craftsmanship inherently promotes sustainability, as its products are made to last for generations. Loewe’s leather goods, in particular, are celebrated for their durability and timeless appeal, making them sustainable choices in the world of fast fashion. Anderson has also explored the use of sustainable materials in his collections, incorporating eco-friendly fabrics and practices into Loewe’s design process. By focusing on craftsmanship and sustainability, Loewe not only creates beautiful products but also contributes to the broader conversation about the future of fashion in a more eco-conscious world. Today, Loewe stands as one of the most influential and respected luxury brands in the world, thanks to its unique blend of tradition, modernity, and artistic expression. With Jonathan Anderson at the helm, the brand has entered a new era, one that celebrates its Spanish heritage while embracing a global, avant-garde sensibility. Loewe’s appeal lies in its ability to create pieces that are both timeless and contemporary, luxurious yet functional. Whether through its iconic handbags, its innovative ready-to-wear collections, or its commitment to supporting craftsmanship and the arts, Loewe remains a brand that champions creativity, quality, and the fusion of past and present. Loewe’s journey from a small Madrid-based leather workshop to a global leader in luxury fashion is a testament to the power of craftsmanship and the importance of evolving with the times. With Jonathan Anderson’s visionary leadership, the brand has successfully navigated the delicate balance between honoring its heritage and pushing the boundaries of modern fashion. Loewe’s commitment to quality, artistry, and innovation ensures its continued relevance in the luxury world. As the brand looks to the future, it remains a symbol of enduring elegance, craftsmanship, and modern artistic expression—qualities that will continue to define its legacy for years to come.
- Positive values - open-mindedness, friendliness
- Negative values - procrastination, preference for short-term pleasures
- Colours- denim and basic practical colours
- Which symbols - symbolising freedom
- What's the impression -impression of the value of comfort, freedom, openness to friendship
- What kind of emotions - joy and sadness, nostalgia and inspiration, the power of emotion dominates over control
-What styles: casual and sport
- How achieves the goal- slow, prone to change decisions
- Textures - comfortable materials
- Prints - text print, cartoon characters, humour
- Forms - soft, flexible
Cartier, a name synonymous with luxury, sophistication, and unparalleled craftsmanship, has been a symbol of high-end jewelry and watchmaking since its founding in 1847. Known as the "Jeweler of Kings and the King of Jewelers," Cartier has a long and illustrious history, crafting exquisite pieces for royalty, celebrities, and discerning clients around the world. What sets Cartier apart is its unique ability to balance tradition with innovation, creating timeless designs that are as relevant today as they were over a century ago. Cartier was founded in Paris by Louis-François Cartier, who took over his master’s workshop in 1847. Initially a small jewelry house, Cartier quickly gained a reputation for its finely crafted pieces, attracting an elite clientele in France. Louis-François Cartier’s attention to detail and dedication to quality laid the foundation for what would become one of the world’s most prestigious luxury brands. In 1874, Louis-François’ son, Alfred Cartier, took the reins and further expanded the business. However, it was his three grandsons—Louis, Pierre, and Jacques Cartier—who would transform Cartier into a global icon. The three brothers were instrumental in expanding Cartier’s reach beyond Paris, with Louis establishing the headquarters in Paris, Jacques heading operations in London, and Pierre opening the New York branch in 1909. Cartier’s status as a royal jeweler was solidified in 1904 when King Edward VII of England famously referred to the brand as "the jeweler of kings and the king of jewelers." Cartier soon became a favored brand among European aristocracy and royalty. The house’s dedication to creating bespoke, one-of-a-kind pieces earned it royal warrants from not only the British royal family but also the courts of Spain, Russia, and Belgium. One of the most famous commissions came from the Maharaja of Patiala, who in 1928 ordered a spectacular necklace set with diamonds, rubies, and pearls, one of the most extravagant creations ever made by Cartier. The royal association cemented Cartier’s image as the go-to jeweler for the world’s elite, a reputation that continues to this day. Over the decades, Cartier has created some of the most iconic designs in the history of luxury jewelry and watchmaking. These creations, beloved for their timeless appeal and innovative design, have become symbols of status and style. The Cartier Tank Watch Introduced in 1917, the Cartier Tank watch is perhaps one of the most recognizable timepieces in the world. Inspired by the design of World War I military tanks, the Tank watch features clean lines and a rectangular case, exuding both strength and elegance. The minimalist design, paired with its timeless sophistication, has made the Tank watch a favorite among cultural icons such as Jackie Kennedy, Princess Diana, and Andy Warhol. The Tank watch embodies Cartier’s ability to fuse practicality with beauty, maintaining its status as a must-have luxury item for over a century. Its enduring appeal lies in its versatility, seamlessly transitioning from classic to modern, and from formal to casual. The Trinity Ring Another legendary design from Cartier is the Trinity Ring, first created in 1924 by Louis Cartier himself. The ring features three intertwined bands of yellow gold, white gold, and rose gold, representing love, fidelity, and friendship. This simple yet profound design has become an enduring symbol of elegance and emotion, beloved by generations of wearers for its symbolic meaning and timeless design. The Trinity Ring’s fluid, seamless design makes it not only a visual masterpiece but also a statement of Cartier’s mastery in jewelry craftsmanship. Its minimalistic beauty and underlying symbolism make it one of Cartier’s most iconic and universally recognized creations. The Love Bracelet Introduced in the 1970s, the Cartier Love Bracelet is a modern icon that has redefined how jewelry is worn and perceived. Designed by Aldo Cipullo, the bracelet features a unique locking mechanism that can only be opened with a special screwdriver, symbolizing everlasting love and commitment. The Love Bracelet’s sleek, minimalist design, combined with its romantic symbolism, has made it a favorite among couples and celebrities alike. More than just a piece of jewelry, the Love Bracelet represents Cartier’s ability to create meaningful and innovative designs that resonate on an emotional level. It has become a cultural phenomenon, worn as a symbol of love and devotion across the globe.
The Panther Motif
Cartier’s panther motif, first introduced in the 1910s, is one of the most enduring and iconic symbols of the brand. The panther, a symbol of femininity, power, and grace, was first popularized by Jeanne Toussaint, Cartier’s legendary creative director. Known as “La Panthère,” Toussaint helped establish the panther as a central design motif, infusing Cartier’s collections with a bold, untamed elegance.
The panther has appeared in countless forms over the decades, from exquisite brooches to statement rings and watches. It remains a powerful representation of the house’s creative spirit and its dedication to pushing the boundaries of luxury design.
While Cartier is deeply rooted in tradition, the brand has never been afraid to innovate. Its designs often reflect a balance between timeless elegance and contemporary creativity, resulting in pieces that feel modern but never lose their sense of history. This spirit of innovation is particularly evident in Cartier’s watchmaking division.
In 1904, Louis Cartier designed the Santos watch, one of the first wristwatches ever created, for his friend and aviator Alberto Santos-Dumont. At a time when pocket watches were the norm, the Santos watch was revolutionary, making Cartier a pioneer in modern watch design. The brand has since continued to lead the industry with its exquisite timepieces, blending cutting-edge technology with unmatched craftsmanship.
Cartier’s dedication to craftsmanship extends beyond design and innovation—it is a core value of the brand. Every piece, whether a delicate necklace or a complex watch movement, is crafted with precision and care, using the finest materials available. The artisans at Cartier’s ateliers combine traditional techniques with modern technology, ensuring that every creation is not just a piece of jewelry or a watch but a work of art.
Today, Cartier remains one of the most prestigious and recognizable luxury brands in the world. With boutiques in major cities across the globe, Cartier continues to serve a diverse and discerning clientele. The brand’s commitment to quality, innovation, and craftsmanship has allowed it to remain at the forefront of the luxury industry, appealing to both longtime collectors and a new generation of consumers.
Under the leadership of Cyrille Vigneron, the brand has embraced modern values, including sustainability and inclusivity. Cartier is increasingly focused on ethical sourcing of materials, particularly diamonds and precious metals, ensuring that the brand’s legacy of luxury does not come at the expense of environmental or social responsibility.
Cartier’s journey from a small Parisian jewelry house to a global luxury giant is a story of creativity, innovation, and impeccable craftsmanship. From its early days as a jeweler to royalty to its status as a modern-day icon, Cartier has consistently pushed the boundaries of design while remaining true to its heritage.
The brand’s most iconic creations—the Tank watch, Trinity Ring, Love Bracelet, and panther motif—are testaments to Cartier’s ability to create timeless, meaningful pieces that resonate with generations of wearers. As Cartier continues to evolve in the 21st century, it remains a symbol of enduring elegance, capturing the essence of luxury in every detail.
- Positive values - open-mindedness, friendliness
- Negative values - procrastination, preference for short-term pleasures
- Colours- denim and basic practical colours
- Which symbols - symbolising freedom
- What's the impression -impression of the value of comfort, freedom, openness to friendship
- What kind of emotions - joy and sadness, nostalgia and inspiration, the power of emotion dominates over control
-What styles: casual and sport
- How achieves the goal- slow, prone to change decisions
- Textures - comfortable materials
- Prints - text print, cartoon characters, humour
- Forms - soft, flexible
Tiffany & Co., the renowned American luxury jewelry brand, has long been a global symbol of sophistication, elegance, and timeless beauty. Founded in 1837 in New York City, Tiffany & Co. has become synonymous with exquisite diamonds, the iconic Tiffany Blue Box, and a legacy of superior craftsmanship. Over the course of its history, Tiffany & Co. has captured the imagination of romantics, jewelry enthusiasts, and fashion-forward individuals alike, earning a permanent place in the world of luxury and style. Tiffany & Co. was founded by Charles Lewis Tiffany and John B. Young as a stationery and fancy goods store. From the beginning, Charles Tiffany had a vision for creating a brand that epitomized luxury and quality. While the store initially sold a variety of items, it quickly gained a reputation for its exquisite silver and jewelry offerings, which became the cornerstone of the company’s future. In 1853, Charles Tiffany took full control of the business and shifted its focus exclusively to jewelry. Under his leadership, Tiffany & Co. became known as the premier destination for fine diamonds and gemstones, setting the standard for American luxury. It was Tiffany who introduced the now-iconic Tiffany Blue color, which would become one of the most recognizable branding elements in the world of luxury. One of the defining moments in Tiffany & Co.'s history came in 1878, when Charles Tiffany purchased a 287.42-carat yellow diamond from South Africa, one of the largest yellow diamonds ever discovered. The diamond was cut into a breathtaking 128.54-carat cushion-cut stone, which became known as the Tiffany Diamond. This gemstone solidified Tiffany & Co.’s status as a leader in the world of high jewelry. The Tiffany Diamond has since been worn by only a few women, including Audrey Hepburn in the 1961 film Breakfast at Tiffany's, where she famously gazed into the windows of the flagship store on Fifth Avenue, forever linking the brand with timeless glamour. More recently, Beyoncé became the first black woman to wear the Tiffany Diamond, in a 2021 campaign that celebrated Tiffany’s legacy and future. Few brand symbols are as universally recognized as the Tiffany Blue Box. Introduced in the mid-19th century, the distinctive blue box is now inextricably linked with the brand’s image of luxury, romance, and exclusivity. The trademarked color, known as “Tiffany Blue,” has become a visual signature for the brand, with each blue box symbolizing quality and craftsmanship. Receiving a piece of jewelry in a Tiffany Blue Box is seen as an ultimate gesture of love, commitment, and celebration. The brand has cultivated this association over decades, making Tiffany boxes and bags highly coveted symbols in their own right. Whether it’s a simple silver piece or a lavish diamond engagement ring, the blue box adds an extra layer of allure and elegance to every purchase. Tiffany & Co. revolutionized the engagement ring market in 1886 with the introduction of the Tiffany Setting, a design that elevated the diamond above the band with six prongs, allowing it to catch more light and maximize its brilliance. This simple yet innovative design transformed the engagement ring into a symbol of love and commitment that remains the gold standard to this day. The Tiffany Setting has become one of the most iconic engagement ring designs in the world, setting the benchmark for diamond rings globally. Its enduring popularity speaks to Tiffany & Co.’s influence in the realm of bridal jewelry, where the brand continues to be a trusted and aspirational choice for couples.
While Tiffany & Co. is best known for its diamonds, its innovation extends far beyond engagement rings. The brand’s expertise in fine craftsmanship is evident across a wide range of jewelry categories, including its stunning colored gemstone collections, fine silver pieces, and contemporary designs that appeal to a modern audience. In addition to jewelry, Tiffany & Co. has also ventured into watchmaking, home decor, and luxury accessories. The brand's artisans work with only the highest-quality materials, and its commitment to ethical sourcing has made it a leader in the luxury industry’s sustainability efforts. This dedication to excellence ensures that every Tiffany piece, no matter how small, is created with meticulous care and attention to detail. A Cultural Icon Tiffany & Co. has long been embedded in popular culture, largely due to its association with Hollywood, celebrities, and its iconic Fifth Avenue flagship store. Films like Breakfast at Tiffany's have immortalized the brand as a beacon of sophistication and aspiration. Audrey Hepburn’s image, standing outside Tiffany’s window in her black dress and pearls, has become a cultural touchstone, cementing the brand’s place in fashion and cinema history. The brand has also been a favorite of royalty and high society. From providing jewels for Queen Victoria to gracing the red carpets of the Academy Awards, Tiffany has adorned some of the most glamorous and influential figures in history. Celebrities, from Marilyn Monroe to Lady Gaga, have embraced Tiffany’s designs, often showcasing the brand’s most precious jewels at high-profile events. In recent years, Tiffany & Co. has made significant efforts to modernize its brand while staying true to its heritage. In 2021, the company was acquired by LVMH Moët Hennessy Louis Vuitton, marking a new chapter in its history. Under the leadership of LVMH, Tiffany & Co. has embraced bold new campaigns and collaborations, infusing the brand with a sense of modernity while maintaining its commitment to craftsmanship and luxury. A key part of Tiffany’s modern ethos is its focus on sustainability and responsible sourcing. The brand has taken significant steps to ensure that its diamonds and precious materials are ethically sourced, with a strong emphasis on environmental and social responsibility. Tiffany & Co. is dedicated to transparency in its supply chain and has been a leader in promoting ethical practices within the luxury jewelry industry. Tiffany & Co. is much more than a jewelry brand—it is a cultural institution, a symbol of romance, and a testament to impeccable craftsmanship. From its humble beginnings as a stationery store to its rise as a global luxury powerhouse, Tiffany & Co. has consistently set the standard for beauty, innovation, and quality in the world of fine jewelry. With its legendary designs, from the Tiffany Setting to the Tiffany Blue Box, and its dedication to sustainability and ethical sourcing, the brand continues to capture the hearts of people around the world. Tiffany & Co. remains a timeless icon of elegance, proving that true luxury never goes out of style.
- Positive values - open-mindedness, friendliness
- Negative values - procrastination, preference for short-term pleasures
- Colours- denim and basic practical colours
- Which symbols - symbolising freedom
- What's the impression -impression of the value of comfort, freedom, openness to friendship
- What kind of emotions - joy and sadness, nostalgia and inspiration, the power of emotion dominates over control
-What styles: casual and sport
- How achieves the goal- slow, prone to change decisions
- Textures - comfortable materials
- Prints - text print, cartoon characters, humour
- Forms - soft, flexible
Rolex, a name that evokes images of precision, craftsmanship, and enduring luxury, is one of the most iconic and respected watch brands in the world. Founded in 1905, Rolex has become synonymous with not only the highest standards of watchmaking but also with success, achievement, and elegance. Whether adorning the wrists of explorers, athletes, or world leaders, Rolex watches symbolize excellence and durability. The brand's journey from a small London-based business to a global luxury powerhouse is one of continuous innovation, bold vision, and an unwavering commitment to precision. Rolex was founded in 1905 by Hans Wilsdorf and his brother-in-law Alfred Davis under the name "Wilsdorf and Davis" in London. Hans Wilsdorf had a clear vision: to create a wristwatch that was as reliable and precise as it was elegant. At a time when pocket watches were the norm and wristwatches were considered less accurate, Wilsdorf saw the potential to revolutionize timekeeping with smaller, more precise wristwatches. In 1908, the company registered the name "Rolex," a brand name chosen for its simplicity, easy pronunciation in any language, and its visual appeal on watch dials. By 1919, Rolex moved its operations to Geneva, Switzerland, the heart of the watchmaking industry, where it remains headquartered today. This relocation marked the beginning of Rolex's rise to prominence as a leader in horological innovation and luxury. Rolex's reputation for precision was solidified in 1910 when it became the first wristwatch to receive the Swiss Certificate of Chronometric Precision from the Official Watch Rating Centre in Bienne, Switzerland. Just four years later, Rolex watches achieved another milestone when they earned a Class A precision certificate from the Kew Observatory in England, an accolade typically reserved for marine chronometers. These achievements were a testament to Hans Wilsdorf's relentless pursuit of accuracy and innovation, setting Rolex apart from other watchmakers. The brand’s commitment to producing chronometer-certified watches has become a hallmark of its identity, with Rolex leading the industry in producing precision timepieces. One of Rolex’s most significant innovations came in 1926 with the introduction of the Oyster case, the world’s first waterproof wristwatch case. This groundbreaking design featured a hermetically sealed case that protected the movement from water, dust, and pressure, revolutionizing wristwatch durability. The Oyster case was famously put to the test in 1927 when Mercedes Gleitze, a British swimmer, wore a Rolex Oyster watch while swimming across the English Channel. After ten hours in the water, the watch remained perfectly functional, an extraordinary feat that cemented Rolex’s reputation for reliability and toughness. This moment marked the beginning of Rolex's association with adventurers, athletes, and explorers who relied on the brand's precision and durability in extreme conditions. The Perpetual Movement: Mastering the Automatic Watch In 1931, Rolex introduced another game-changing innovation: the Perpetual movement. This self-winding mechanism, powered by the movement of the wearer’s wrist, eliminated the need for manual winding, making watches more convenient and accurate over time. The Perpetual rotor, a pivotal invention in the world of horology, became the foundation for Rolex’s automatic watches and is still used in modern Rolex models today. The combination of the Oyster case and the Perpetual movement created the Oyster Perpetual, a watch that embodied Rolex’s philosophy of precision, durability, and functionality. These two innovations helped Rolex establish itself as a leader in technical watchmaking, setting the stage for future successes. Rolex’s history is punctuated by the introduction of several iconic watch models that have become symbols of achievement and status. Each model is designed for specific professional or adventurous purposes, demonstrating the brand’s versatility and commitment to meeting the needs of various disciplines.
The Rolex Submariner Introduced in 1953, the Rolex Submariner is arguably one of the most famous dive watches in the world. Designed for underwater exploration, the Submariner was the first watch to be water-resistant to a depth of 100 meters (330 feet). Its robust design, unidirectional rotating bezel, and luminous hour markers made it an essential tool for divers. The Submariner’s design has remained largely unchanged over the decades, a testament to its timeless appeal and functionality. Worn by everyone from professional divers to James Bond, the Submariner is a symbol of adventure, rugged elegance, and Rolex’s mastery of waterproof technology. Launched in 1963, the Rolex Cosmograph Daytona was designed for professional racing drivers. Named after the famous Daytona International Speedway in Florida, the watch features a tachymeter bezel and chronograph functions, allowing drivers to measure average speeds over a given distance. Over the years, the Daytona has become one of the most sought-after Rolex models, particularly after actor and race car driver Paul Newman famously wore one. Today, vintage Daytona watches are some of the most valuable and collectible timepieces in the world. In 1956, Rolex introduced the Day-Date, the first wristwatch to display both the date and the day of the week in full on the dial. Known as the "President" watch, the Day-Date has been worn by numerous world leaders, including U.S. presidents and global dignitaries. Crafted exclusively in precious metals like gold and platinum, the Day-Date embodies the pinnacle of Rolex’s elegance and status. The Day-Date’s distinctive design, along with its prestigious reputation, has made it a favorite among influential figures, cementing its place as a symbol of power and success. Rolex watches have long been associated with exploration and adventure. The brand's robust designs and precision engineering have made Rolex the go-to choice for adventurers and pioneers in extreme environments. In 1953, Rolex made history when Sir Edmund Hillary and Tenzing Norgay, the first climbers to reach the summit of Mount Everest, wore Rolex Oyster Perpetual watches during their historic ascent. Similarly, in 1960, Rolex was part of another record-breaking achievement when the experimental bathyscaphe Trieste reached the deepest point of the Mariana Trench. The Rolex Deep Sea Special, attached to the exterior of the vessel, emerged unscathed from the extreme pressure of the ocean depths. Rolex’s involvement in exploration continues today with partnerships in fields ranging from deep-sea diving to polar exploration, demonstrating the brand’s commitment to innovation in the world’s most challenging environments. Today, Rolex remains at the forefront of luxury watchmaking, blending traditional craftsmanship with cutting-edge technology. The brand continues to innovate, introducing new materials such as the proprietary Cerachrom ceramic bezel, which is highly resistant to scratches and corrosion, and the use of Oystersteel, a particularly tough and corrosion-resistant alloy. Rolex’s in-house movement, the Superlative Chronometer, guarantees an accuracy of -2/+2 seconds per day, surpassing the precision standards of the Swiss Official Chronometer Testing Institute (COSC). Each Rolex watch undergoes rigorous testing to ensure it meets the brand’s exacting standards for accuracy, reliability, and durability. Beyond watchmaking, Rolex has a strong tradition of supporting education, environmental conservation, and cultural initiatives. Through programs like the Rolex Awards for Enterprise and the Rolex Mentor and Protégé Arts Initiative, the brand supports individuals and organizations making meaningful contributions to society. The Rolex Awards for Enterprise, established in 1976, provide grants to visionaries working on projects that improve life on Earth, from environmental conservation to scientific research. The Mentor and Protégé Arts Initiative fosters creative collaboration between emerging artists and established masters in fields such as literature, music, dance, and visual arts. Rolex has built a legacy that goes beyond mere timekeeping—it represents precision, innovation, and achievement. From its early days as a pioneer in wristwatch accuracy to its status today as a global symbol of luxury and success, Rolex has consistently set the standard for watchmaking. With its iconic designs, commitment to craftsmanship, and dedication to pushing the boundaries of horological innovation, Rolex remains a timeless brand that continues to inspire and captivate generations of watch enthusiasts around the world. Whether worn on the wrist of a deep-sea diver, a world leader, or a style icon, a Rolex is more than just a watch—it is a testament to enduring excellence.
- Positive values - open-mindedness, friendliness
- Negative values - procrastination, preference for short-term pleasures
- Colours- denim and basic practical colours
- Which symbols - symbolising freedom
- What's the impression -impression of the value of comfort, freedom, openness to friendship
- What kind of emotions - joy and sadness, nostalgia and inspiration, the power of emotion dominates over control
-What styles: casual and sport
- How achieves the goal- slow, prone to change decisions
- Textures - comfortable materials
- Prints - text print, cartoon characters, humour
- Forms - soft, flexible
Christian Louboutin: The Mastermind Behind the Iconic Red Sole Christian Louboutin, a name that has become synonymous with luxury footwear, has transformed the world of fashion with his unmistakable red-soled shoes. Since launching his brand in 1991, Louboutin has created a legacy of high-heeled glamour, unmatched craftsmanship, and daring design, elevating shoes to an art form. His creations are recognized and coveted worldwide, symbolizing power, confidence, and sensuality. With over three decades in the fashion industry, Louboutin continues to push boundaries, leaving an indelible mark on both footwear design and popular culture. Origins of the Louboutin Legacy Born in Paris in 1963, Christian Louboutin grew up fascinated by art, fashion, and the female form. His passion for footwear was sparked at a young age when he visited the Musée des Arts Décoratifs in Paris and saw a sign prohibiting women from wearing high heels due to potential damage to the floors. This curious ban ignited his obsession with creating shoes that defied convention and celebrated femininity. In the early 1980s, Louboutin honed his craft while working with renowned fashion houses, including Chanel, Yves Saint Laurent, and Roger Vivier, a pioneer of the stiletto heel. These formative experiences provided him with the technical skills and inspiration to later launch his own brand. In 1991, Louboutin opened his first boutique in Paris, marking the beginning of a global empire. The Birth of the Red Sole The most iconic and distinguishing feature of Christian Louboutin's shoes is undoubtedly the red sole. This signature design element was born in 1993 when Louboutin felt one of his prototypes was lacking energy. Inspired by a nearby assistant painting her nails red, he spontaneously grabbed the nail polish and painted the sole of the shoe. The result was transformative. The vivid red sole gave the shoe a dynamic, seductive quality, instantly becoming a defining element of the brand. The red sole is more than just a visual statement; it represents a bold identity and the empowerment of women. It has become a global status symbol, signaling luxury and exclusivity. Louboutin once explained that the red sole serves as a "gesture of seduction," adding that red is "more than a color, it is a symbol of love, passion, and glamour." Christian Louboutin's design philosophy is rooted in creativity, craftsmanship, and the celebration of women. His shoes are known for their dramatic silhouettes, bold colors, and use of luxurious materials. Each pair is meticulously crafted to strike a balance between elegance and edge, often featuring intricate embellishments like spikes, feathers, crystals, and lace. Louboutin’s approach to design is not just about aesthetics but about evoking emotion. He often draws inspiration from art, travel, and architecture. His designs celebrate individuality, with each collection offering a wide range of styles to suit different tastes and personalities. From the seductive "So Kate" stiletto to the quirky "Pigalle" pump, Louboutin’s shoes are meant to make a statement and encourage women to express their inner confidence. His designs also push the boundaries of traditional footwear. Louboutin is known for creating shoes with vertiginous heels, often exceeding four inches in height. While these sky-high stilettos may challenge conventional ideas of comfort, they embody the designer’s belief that high heels are transformative. Louboutin has famously said, "I don’t believe in comfort in the sense of feeling no pain, but comfort in the sense of pleasure." While Louboutin’s legacy was initially built on women’s footwear, his brand has expanded to encompass a wide range of luxury products. In 2011, he launched a men’s footwear collection, which quickly gained popularity for its bold designs, including studded sneakers and sleek loafers. Louboutin has also ventured into the world of beauty, launching a line of nail polishes, lipsticks, and fragrances. His beauty line reflects the same spirit of glamour and elegance found in his shoes, with packaging and products that feel like works of art. The signature nail polish, housed in a stiletto-shaped bottle, is a nod to the iconic red sole that started it all. In recent years, Louboutin has expanded his brand further, with the opening of Christian Louboutin Beauty boutiques, continuing to establish himself as a lifestyle brand beyond footwear.
Christian Louboutin’s shoes have become a red-carpet staple and a favorite among celebrities, further cementing his status as a global fashion icon. From Hollywood actresses to pop stars and royalty, countless high-profile figures have embraced the allure of Louboutin’s designs. Celebrities like Beyoncé, Jennifer Lopez, Rihanna, and Blake Lively are frequently spotted in Louboutin heels at major events, often citing the red sole as their go-to choice for glamorous occasions. The brand's visibility on the red carpet has amplified its association with luxury and status, making Louboutin shoes a must-have for anyone looking to make a fashion statement. Louboutin’s influence also extends to music and pop culture. In her hit song "Bodak Yellow," rapper Cardi B famously sings about owning "red bottoms," a colloquial reference to Louboutin’s signature heels. This mention in popular music further underscores the cultural significance of Louboutin’s shoes as a status symbol and luxury icon. As the red sole became increasingly iconic, it also became the subject of legal battles as Christian Louboutin sought to protect his brand’s signature feature. In 2012, Louboutin won a significant legal victory in the United States when a court ruled that the red sole had acquired secondary meaning, making it a legally protected trademark. This legal win allowed Louboutin to continue his fight against counterfeit products and other designers attempting to imitate his red-soled creations. The red sole remains an essential part of Louboutin's identity, distinguishing his shoes from competitors and ensuring that the brand retains its exclusivity. Louboutin’s commitment to craftsmanship is evident in every pair of shoes, with each one handmade by skilled artisans in Italy. From the careful selection of materials to the meticulous attention to detail, Louboutin’s shoes are crafted to the highest standards of quality. The designer is deeply involved in the production process, ensuring that each design reflects his vision and meets his exacting standards. In addition to craftsmanship, Louboutin is increasingly focused on sustainability. As the fashion industry faces growing pressure to address environmental concerns, Louboutin has taken steps to reduce his brand’s environmental impact. He has explored sustainable materials, implemented eco-friendly production methods, and collaborated with organizations promoting ethical fashion practices. Christian Louboutin has built an empire that goes far beyond footwear, becoming a symbol of luxury, art, and innovation. His signature red soles have transcended fashion trends, becoming an enduring icon of glamour and sophistication. With his fearless approach to design and dedication to craftsmanship, Louboutin has forever changed the way people view shoes, turning them into powerful tools of self-expression. From high-fashion runways to everyday wardrobes, Louboutin’s influence on footwear design is undeniable. His shoes continue to empower women and men alike, allowing them to embrace their unique style and confidence with every step. As Louboutin continues to evolve his brand, his legacy as a visionary in the world of luxury and fashion remains firmly intact.
- Positive values - open-mindedness, friendliness
- Negative values - procrastination, preference for short-term pleasures
- Colours- denim and basic practical colours
- Which symbols - symbolising freedom
- What's the impression -impression of the value of comfort, freedom, openness to friendship
- What kind of emotions - joy and sadness, nostalgia and inspiration, the power of emotion dominates over control
-What styles: casual and sport
- How achieves the goal- slow, prone to change decisions
- Textures - comfortable materials
- Prints - text print, cartoon characters, humour
- Forms - soft, flexible
Moncler, a brand that originated from the mountains and grew into a global symbol of luxury and performance, is one of the most coveted names in fashion today. Known primarily for its premium down jackets, Moncler has successfully bridged the gap between functional outerwear and high-end fashion, becoming a leader in the luxury outerwear industry. With a rich history rooted in alpine exploration and a forward-thinking approach to design, Moncler has established itself as a brand synonymous with innovation, craftsmanship, and style. Founded in 1952 in Monestier-de-Clermont, a small mountain village near Grenoble, France, Moncler was initially a manufacturer of equipment for mountain expeditions. The brand’s name, Moncler, is a contraction of its birthplace. Its founders, René Ramillon and André Vincent, began by producing quilted sleeping bags, tents, and other mountain gear to meet the demands of harsh alpine conditions. Moncler’s journey into outerwear began when it started producing down jackets to protect workers from the cold. These early designs caught the attention of mountaineers, and in 1954, the brand made history by outfitting the Italian expedition that reached the summit of K2, the world’s second-highest mountain. This marked the beginning of Moncler’s close association with extreme weather performance, and its products became staples for outdoor adventurers. The Down Jacket Revolution Moncler’s signature piece, the down jacket, has become iconic over the decades. Designed to offer maximum warmth and insulation while remaining lightweight, the Moncler down jacket has set the standard for technical outerwear. The brand's use of goose down, combined with meticulous craftsmanship, ensures superior warmth and durability. While originally designed for mountain expeditions, Moncler’s down jackets quickly gained popularity off the slopes. By the 1980s, the brand had become a cultural phenomenon in Italy, embraced by the paninari youth subculture who were drawn to Moncler’s combination of practicality and style. This shift marked the brand’s first major foray into fashion, paving the way for its global luxury status. Moncler’s transformation into a modern luxury powerhouse is largely credited to Remo Ruffini, who acquired the company in 2003. At the time, the brand had lost some of its allure, but Ruffini’s vision was to reposition Moncler as a high-end luxury brand without sacrificing its heritage of performance and quality. Ruffini introduced a strategy of “Genius” marketing—merging luxury fashion with technical expertise—and expanded Moncler’s product range to include ready-to-wear collections, accessories, and collaborations with renowned designers. Under his leadership, Moncler diversified its offerings, blending high-fashion aesthetics with functionality to appeal to a broader, more fashion-conscious audience. In 2018, Moncler launched the groundbreaking Moncler Genius project, a bold initiative that redefined how luxury brands approach collaboration and creativity. Instead of following the traditional fashion calendar, Moncler Genius introduced a new model of frequent, capsule collections, each designed by a different high-profile designer. The idea was to offer continuous innovation throughout the year, keeping the brand at the forefront of fashion trends. This innovative strategy brought in designers such as Pierpaolo Piccioli, Simone Rocha, Craig Green, and Hiroshi Fujiwara, who each infused their unique perspectives into Moncler’s signature designs. The Moncler Genius project helped to elevate the brand’s status, attracting a younger, trend-savvy audience and creating a buzz with every new drop. By merging streetwear influences, avant-garde design, and luxury craftsmanship, Moncler Genius revolutionized the brand's image and solidified its place in high fashion.
Moncler’s strength lies in its ability to balance fashion-forward design with its roots in technical innovation. Every Moncler piece, from its iconic down jackets to its newer collections, is built to withstand the harshest conditions while remaining stylish. The brand continues to use cutting-edge materials and technology, such as lightweight nylons, water-resistant fabrics, and advanced insulation techniques, to ensure the performance quality of its products. The Moncler Grenoble line, named after the brand’s original headquarters, is a testament to this balance of fashion and function. Launched in 2010, this collection focuses on high-performance ski and outerwear, combining Moncler’s technical expertise with contemporary style. The Grenoble line has become a favorite among both professional athletes and fashion enthusiasts, reflecting Moncler’s enduring appeal to a wide range of customers. As the fashion industry moves toward greater sustainability, Moncler has made significant strides in reducing its environmental impact. The brand has committed to using responsibly sourced down and has implemented strict standards through its DIST (Down Integrity System & Traceability) protocol, ensuring that the down used in its products is ethically sourced and fully traceable. Moncler has also launched initiatives focused on sustainability, such as Moncler Born to Protect, which outlines the company’s goals for reducing emissions, waste, and water usage. Additionally, the brand’s dedication to animal welfare is reflected in its commitment to using only down that adheres to the highest ethical standards, ensuring that no animals are harmed in the sourcing process. Moncler in Popular Culture Moncler’s blend of high fashion and performance has made it a favorite among celebrities, athletes, and influencers. The brand’s iconic down jackets are frequently spotted on the streets of fashion capitals like Paris, New York, and Milan, as well as on the ski slopes of Aspen and Courchevel. Celebrities such as Rihanna, Drake, and Kendall Jenner have been seen wearing Moncler pieces, further cementing the brand’s place in popular culture. Moncler’s collaborations with high-profile designers and its involvement in the worlds of music, art, and streetwear have also helped to keep the brand relevant and aspirational in the ever-evolving fashion landscape. Moncler’s global expansion has been a key factor in its success. The brand has opened boutiques in major cities around the world, from Tokyo to New York, each offering a luxurious shopping experience that reflects Moncler’s heritage and modern identity. The brand’s flagship stores are designed to immerse customers in the Moncler universe, blending contemporary design with references to the brand’s alpine roots. Moncler’s success in the global market is also driven by its e-commerce platform, which allows customers to access its collections from anywhere in the world. The brand has seamlessly integrated digital innovation with its brick-and-mortar presence, creating a unified, high-end shopping experience that caters to the modern luxury consumer. Moncler’s rise from a small mountain gear manufacturer to a global luxury fashion house is a testament to its ability to innovate while staying true to its roots. The brand’s dedication to technical excellence, combined with its embrace of high fashion, has made it a leader in both the luxury and performance outerwear markets. Under the visionary leadership of Remo Ruffini, Moncler has not only maintained its heritage of alpine exploration but has also redefined what it means to be a luxury brand in the 21st century. With its ongoing commitment to craftsmanship, sustainability, and innovation, Moncler continues to set the standard for what modern luxury should be—an effortless blend of style, function, and responsibility.
- Positive values - open-mindedness, friendliness
- Negative values - procrastination, preference for short-term pleasures
- Colours- denim and basic practical colours
- Which symbols - symbolising freedom
- What's the impression -impression of the value of comfort, freedom, openness to friendship
- What kind of emotions - joy and sadness, nostalgia and inspiration, the power of emotion dominates over control
-What styles: casual and sport
- How achieves the goal- slow, prone to change decisions
- Textures - comfortable materials
- Prints - text print, cartoon characters, humour
- Forms - soft, flexible
Off-White, founded in 2012 by the late visionary designer Virgil Abloh, is not just a fashion brand; it’s a cultural movement that has left an indelible mark on streetwear, high fashion, and the way we perceive luxury in the modern age. Abloh’s approach was deeply rooted in blending various cultural codes, challenging the traditional definitions of fashion, and turning Off-White into one of the most influential brands of the 21st century. Virgil Abloh, an architect by training, had no formal fashion education. Yet, his work as a creative director for Kanye West and his architectural background allowed him to bring a unique perspective to fashion. Off-White was born out of Abloh’s desire to bridge the gap between streetwear and luxury fashion, two realms that had traditionally been seen as opposites. He famously referred to his work as a "collaborative dialogue" between these worlds. The brand’s name, Off-White, itself is a symbol of this in-between space. It implies that nothing is purely black or white; everything is nuanced. This philosophy is central to Off-White’s identity, reflected in its approach to design, marketing, and collaboration. One of the most recognizable features of Off-White is its use of industrial motifs. Bold diagonal stripes, hazard patterns, zip ties, and quotation marks have become synonymous with the brand. Abloh cleverly integrated these design elements into clothing and accessories, turning mundane, utilitarian features into fashion statements. For example, the quotation marks—used to label items like “Shoelaces” or “Bag”—created an aura of irony and playfulness. These details were never just about aesthetics; they questioned the very purpose and identity of the items they adorned. Abloh’s intention was to make consumers think critically about what they were wearing and why.
One of Off-White’s strengths is its ability to collaborate across industries. The brand has worked with high-end labels like Louis Vuitton (where Abloh served as the men’s artistic director), Nike, IKEA, and Jimmy Choo, as well as more unexpected partners like Evian and Rimowa. These collaborations have solidified Off-White's status as a brand that transcends the boundaries of fashion and enters into lifestyle, art, and culture. Off-White’s partnership with Nike is especially notable. The "The Ten" collection, which reimagined ten of Nike’s classic sneakers, became an instant hit. Abloh’s deconstructed aesthetic, applied to iconic models like the Air Jordan 1 and Air Presto, transformed Off-White into a symbol of modern street culture and sneakerhead fandom. Off-White did more than merge streetwear and luxury; it challenged the traditional fashion system. Abloh was a vocal advocate for diversity and inclusivity, emphasizing the importance of representation in fashion, both on the runway and behind the scenes. He was also an early adopter of digital culture, integrating social media and influencer marketing into Off-White’s DNA. Abloh’s openness to technology and youth culture helped the brand resonate with a younger, global audience. The brand’s Instagram-driven marketing campaigns and its close relationship with celebrities like Kendall Jenner, Travis Scott, and Rihanna turned Off-White into a household name among Gen Z and millennial consumers. Following Virgil Abloh’s untimely death in 2021, Off-White remains a key player in global fashion. While the brand’s future without its founder raises questions, the legacy Abloh left behind is undeniable. His influence on design, culture, and the fashion industry continues to inspire new generations of designers and consumers alike. Off-White redefined the notion of luxury, proving that high fashion could be approachable, diverse, and connected to the streets. Today, it stands as a symbol of creative freedom and innovation, bridging the gap between cultures and styles, much like Abloh had always envisioned. The future of Off-White may involve new creative directions, but its foundations—built on Virgil Abloh’s groundbreaking vision—will undoubtedly continue to shape the fashion landscape for years to come.
- Positive values - open-mindedness, friendliness
- Negative values - procrastination, preference for short-term pleasures
- Colours- denim and basic practical colours
- Which symbols - symbolising freedom
- What's the impression -impression of the value of comfort, freedom, openness to friendship
- What kind of emotions - joy and sadness, nostalgia and inspiration, the power of emotion dominates over control
-What styles: casual and sport
- How achieves the goal- slow, prone to change decisions
- Textures - comfortable materials
- Prints - text print, cartoon characters, humour
- Forms - soft, flexible
Salvatore Ferragamo is a name synonymous with luxury, innovation, and timeless Italian craftsmanship. Founded in the early 20th century by the eponymous designer, the brand has evolved into one of the most prestigious fashion houses in the world, known for its exquisite footwear, accessories, and ready-to-wear collections. Ferragamo’s commitment to quality and artistry has made it a hallmark of Italian luxury, with a legacy that continues to influence the fashion industry today. Salvatore Ferragamo’s journey into the world of fashion began in the unassuming village of Bonito, Italy, where he was born in 1898. By the age of nine, his fascination with shoemaking had already taken root, and he crafted his first pair of shoes for his sisters. This early passion would eventually lead him to study shoemaking in Naples, refining his skills to the highest standards. Ferragamo’s ambitions took him across the Atlantic to the United States in the 1910s, where he opened a small shop in Santa Barbara, California. His reputation quickly grew as he created custom footwear for Hollywood stars. Dubbed the “Shoemaker to the Stars,” Ferragamo crafted shoes for icons like Audrey Hepburn, Marilyn Monroe, and Greta Garbo, earning him international acclaim. Despite his success in the U.S., Ferragamo’s heart belonged to Italy. In 1927, he returned to Florence, where he established his namesake brand. This move marked a pivotal moment for the company, as Florence’s rich artisanal heritage and access to premium materials allowed Ferragamo to push the boundaries of footwear design. Ferragamo was not only a master craftsman but also an innovator. His designs combined comfort, aesthetics, and functionality in ways that were revolutionary at the time. He studied the anatomy of the foot, seeking to create shoes that were both beautiful and supportive. This dedication to foot health led to the creation of the Ferragamo wedge in the 1930s, a design that became one of his signature innovations. Salvatore Ferragamo’s ability to marry creativity with technical skill resulted in some of the most iconic footwear designs in fashion history. Among these is the famous "Rainbow" sandal, created for actress Judy Garland in 1938. The multicolored platform shoe, made of cork, was both visually striking and comfortable—an embodiment of Ferragamo’s philosophy. Another hallmark innovation was the cage heel, a design that featured a hollowed-out structure to create a lightweight yet durable shoe. This type of experimentation, combining form and function, set Ferragamo apart from other designers of the time. He was also one of the first to use unconventional materials such as cork, raffia, and even fishing line, particularly during wartime when traditional resources were scarce.
Although Salvatore Ferragamo passed away in 1960, his legacy was carried forward by his family, who ensured that the brand remained true to his values of craftsmanship, innovation, and luxury. His widow, Wanda Ferragamo, and their six children took the helm, overseeing the brand’s expansion into a global fashion powerhouse. In the decades that followed, Ferragamo’s product offerings grew to include not only footwear but also handbags, accessories, fragrances, and ready-to-wear collections. Despite this expansion, the brand’s commitment to high-quality, handmade goods remained unchanged, with much of the production still based in Italy. Contemporary Influence Today, Salvatore Ferragamo remains a symbol of understated elegance and superior craftsmanship. The brand has successfully navigated the ever-changing landscape of fashion while staying true to its core values. Under the creative direction of a series of designers, Ferragamo has embraced modern trends while maintaining its rich heritage. The brand’s enduring popularity is in part due to its ability to adapt to contemporary tastes without sacrificing its commitment to quality. Salvatore Ferragamo’s signature shoes, such as the iconic Vara bow pumps, continue to be coveted by fashion-forward consumers and celebrities alike. The company’s sustainability efforts, emphasizing eco-friendly practices and materials, reflect its forward-thinking approach to luxury fashion. The Enduring Legacy More than 90 years since its founding, Salvatore Ferragamo remains a cornerstone of the global fashion industry. Its history is a testament to the power of innovation, craftsmanship, and vision. Ferragamo revolutionized the art of shoemaking and left a lasting imprint on the fashion world. Today, his brand continues to evolve, blending the old with the new, ensuring that Ferragamo’s legacy of luxury and innovation lives on for future generations. The name Salvatore Ferragamo is not just a brand—it’s a symbol of timeless elegance and Italian mastery, an enduring testament to the creative genius who forever changed the way we walk through the world.