Digital fashion- clothing of the future or a fast trend that everyone will soon forget!?
Digital fashion pros and cons
Digital fashion – clothes of the future or a fast trend that will soon be forgotten!?
There is no doubt that digital fashion design, artificial intelligence will only help, and is unlikely to disappear! Just imagine how much money can be saved by designing collections online!? It’s unlikely that production will give up on this… but what about unrealistic clothes that only exist in the internet world!?
If there is a demand for it – influencers, politicians, fashion trendsetters, artists – yes anyone whose opinion matters today!
If digital fashion is so popular today, what is the difference between fashion designers and didjittle designers.
– They work in the absence of physical reality, their creativity is free from the usual laws of nature, and materials behave in a ‘magical’ way, the way the designer or fashion designer sees it! There is an ocean for fantasy and surrealist fashion – it’s inspiring! Of course, the masters of digital art themselves are deprived of physical contact with materials, fabric factors (which is a disadvantage for creative people) and again only a computer….
And everything is clear with digital, it lives only on the Internet and will live there until the celebrities get tired of it…. But what about production?
– Should we give up 100% sample production and trust 100% to digital experiments? Definitely not, but it is definitely possible to reduce significantly the costs of sample production!
Although it is difficult to simulate fabric: it has specific physical properties and it used to be technically impossible, today, thanks to technological advances and the development of artificial intelligence, modelling is 100% done.
Should we give up 100% sample production and trust 100% digital experiments?
Environmental problem and garment modelling in a virtual environment
Chinese factories...whole hangars of samples of unnecessary clothes, overconsumption has somehow become the ‘norm’, giant rooms with things that will not sell. So why not at least reduce the number of samples!? We can try to produce clothes that people only need in order to regulate the ecological situation. To create what is needed 80% of the time is a victory over the ecological disaster.
@fashiondesign.business
ecological problem
Digital fashion is already changing the fashion industry and addressing the negative environmental impact.
fast fashion
Everyone knows about the dark side of fast fashion. Behind the industry, in which trends rapidly change each other, motivating people to constantly buy low-quality clothes at a small price, are low-paid labour in slave conditions and tons of discarded items in landfills.
fast fashion
A sensational fast-fashion incident was the collapse of the Rana Plaza building in Bangladesh in 2013, where more than five thousand people were sewing clothes for Zara, Primark, Benetton and other Western brands. Details that employees were paid 38 euros a month and required to go to work despite major cracks being discovered in the building's façade rocked the world and forced client brands to sign an agreement committing to monitor conditions at the production facilities.
When fashion enthusiasts started looking for alternatives to ‘disposable’ clothes for social media photos, it was a smart decision! After all, if celebrities only need clothes for shoots, only for content, and don't wear them anymore, why create them at all? What's more, digital opens the door to creating surreal and eye-catching sets, freeing designers from physical constraints.
At the same time, the idea of completely digitalising clothing - like skins in video games - was born. This gave designers complete creative freedom: for example, they no longer had to worry about how a model would fit in a dress made entirely of plastic or metal. It also reduced the cost of manufacturing products and the negative impact on the environment.
Today, digital fashion is becoming an increasingly promising career path. The digital apparel market could grow 35% by 2028.
In 2019, the pandemic started, and in the lockdown, it became harder for Chinese factories that had been using physical showrooms for years to find customers. A solution was found: why not bring 3D models of garments into the digital environment? If the customer doesn't go to the showroom, why can't the showroom come to the customer?
Today there is no shortage of clothes. We buy them not to cover our physiological needs when it is cold or hot, but to give in to our emotions.
We like a set - we buy it. Or we buy something from a brand purposefully, because we like what it broadcasts. In this context, digital fashion helps to communicate a message or create a new added product
Are there aspects where digital fashion can replace physical fashion?
- For example, you don't have to buy clothes for one photo shoot - you can create a digital piece. The most practical application of this technology is digital prototypes. With them, you can see how a piece will sit on different body types and, based on the results, decide on the launch of a clothing line.
meta-universe
The word ‘meta-universe’ is rapidly entering the fashion vocabulary, as the most famous brands are happy to use technology in their advertising campaigns.
Today, 3D models and painted clothes are hardly surprising. Videos with digitised Jacquemus bags are gaining millions of views, avatars of Zlu or Imma Gram are on billboards and magazine covers, and you can try on new looks from the last fashion week from the comfort of your sofa.
However, the question of how digital fashion is evolving remains open. From ‘skins’ in video games to the world's catwalks - fasten your seatbelts and get ready for a tour of another reality.
If we look at the traditional fashion industry, we can see that it has been in need of change for a long time. Environmental concerns, pricing policies, discrimination all point to the need for change. Research by Barclays Bank shows that 9% of customers in developed countries buy new clothes only to create photos for social networks and then return them.
Innovative technologies introduced into the fashion industry have become the solution to this problem. Digital clothes, compared to physical clothes, emit 97% less carbon dioxide during production and do not require the use of water.
The transformation of traditional fashion into its conformity in the Metaverse, the so-called ‘metafashion’ (metafashion), happened and is still happening very naturally, supporting the universal changes in the world.
Digital clothing has been present in games for a long time, but the game has changed: we have become ‘avatars for ourselves’ on social media and messengers.
With the advent of social media, gaming and video calling in virtual reality, we need a wardrobe just as much as we do in the physical world,’ the company tells us.
When it comes to digital fashion, the most important thing is that it is not meant to replace physical fashion, but is a tool for self-expression and creativity. If you need to create fashion content without the expense of physical clothing or uncover new facets of your personality, digital fashion is perfect. With its help, you can experiment with your look, change styles, try on the most colourful and luxurious looks. It opens up limitless possibilities for creativity and self exploration.
If we imagine that every fashion brand in the future will have its own digital line, and every person will have their own digital wardrobe, it also opens up new opportunities for creators and 3D designers, giving them a safe space for creativity and professional development.
eco-consciousness
Another important aspect of digital fashion is its eco-consciousness. Nowadays, when the fashion industry leaves a huge ecological footprint due to resources and emissions, digital fashion offers a more sustainable alternative. It requires no materials, creates no waste and can exist in virtual reality without harming the environment. Ultimately, digital fashion opens up new horizons for us to interact with our audiences. Through social media and virtual platforms, people share their digital images, receive feedback and can even monetise their creativity. This trend is leading to the emergence of new communities and cultural movements where digital fashion becomes not only a means of self-expression, but also a platform for communication and interaction.
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- Fashion service garment production garment design pattern production clo3D modeling clo3D design subcontractors tailoring mass tailoring garment production garment production USA
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- Fashion service garment production garment design pattern production clo3D modeling clo3D design subcontractors tailoring mass tailoring garment production garment production USA